Citations (17)
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Jeongmin Ham, Sitan Li, Pratik Shah & Matthew S. Eastin. (2023) The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness. Journal of Interactive Advertising 23:2, pages 98-113.
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Lisa Vandeberg, Jaap M.J. Murre, Hilde A.M. Voorveld & Edith G. Smit. (2015) Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising 34:5, pages 744-764.
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Eunice Kim & Matthew S. Eastin. (2015) External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand. Journal of Promotion Management 21:3, pages 391-411.
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Sara Peters & Glenn Leshner. (2013) Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames. Journal of Advertising 42:2-3, pages 113-130.
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Moonhee Yang, DavidR. Roskos-Ewoldsen, Lucian Dinu & LauraM. Arpan. (2006) The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names. Journal of Advertising 35:4, pages 143-152.
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SivaK. Balasubramanian, JamesA. Karrh & Hemant Patwardhan. (2006) Audience Response to Product Placements: An Integrative Framework and Future Research Agenda. Journal of Advertising 35:3, pages 115-141.
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CharlesR. Duke & Les Carlson. (1994) Applying Implicit Memory Measures: Word Fragment Completion in Advertising Tests. Journal of Current Issues & Research in Advertising 16:2, pages 29-39.
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Articles from other publishers (10)
Lisa Vandeberg, Annemarie M. Wennekers, Jaap M.J. Murre & Edith G. Smit. 2016. Advances in Advertising Research (Vol. VI). Advances in Advertising Research (Vol. VI)
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Leslier Valenzuela-Fernández, Carolina Martínez-Troncoso & Felipe Yáñez-Wieland. (2015) Influence of Placement on Explicit and Implicit Memory of College Students. Comunicar 22:44, pages 169-176.
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Antigone G. Kyrousi & George G. Panigyrakis. 2015. Advances in Advertising Research (Vol. V). Advances in Advertising Research (Vol. V)
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Ty Abernathy, Carolyn Adams-Price & Tracy Henley. (2013) Prescription drug advertisements and older adults: a case for implicit memory. International Journal of Pharmaceutical and Healthcare Marketing 7:4, pages 341-356.
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Aîda Mimouni Chaabane, Ouidade Sabri & Béatrice Parguel. (2010) Competitive advertising within store flyers: A win–win strategy?. Journal of Retailing and Consumer Services 17:6, pages 478-486.
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Sridhar Samu & H. Shanker Krishnan. (2009) Brand related information as context: the impact of brand name characteristics on memory and choice. Journal of the Academy of Marketing Science 38:4, pages 456-470.
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Moonhee Yang & David R. Roskos-Ewoldsen. (2007) The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior. Journal of Communication 57:3, pages 469-489.
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Anthony Grimes & Philip J. Kitchen. (2018) Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications. International Journal of Market Research 49:2, pages 191-219.
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Michael Bock & Siracusa Gómez Izquierdo. (2006) Product Placement, Markengedächtnis, Markenimage (1). Zeitschrift für Medienpsychologie 18:3, pages 106-118.
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Olivier Trendel & Luk Warlop. (2016) Présentation et applications des mesures implicites de restitution mémorielle en marketing. Recherche et Applications en Marketing (French Edition) 20:2, pages 77-104.
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