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Journal of Current Issues & Research in Advertising Volume 16, 1994 - Issue 2
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Original Articles

Applying Implicit Memory Measures: Word Fragment Completion in Advertising Tests

Charles R. Duke Department of Marketing, Clemson University, Clemson, South Carolina, USA
&
Les Carlson Department of Marketing, Clemson University, Clemson, South Carolina, USA
Pages 29-39 | Published online: 08 May 2012

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Sara Peters & Glenn Leshner. (2013) Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames. Journal of Advertising 42:2-3, pages 113-130.
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Chan Yun Yoo. (2009) Effects beyond click-through: Incidental exposure to web advertising. Journal of Marketing Communications 15:4, pages 227-246.
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Moonhee Yang, DavidR. Roskos-Ewoldsen, Lucian Dinu & LauraM. Arpan. (2006) The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names. Journal of Advertising 35:4, pages 143-152.
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Stewart Shapiro & H. Shanker Krishnan. (2001) Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects. Journal of Advertising 30:3, pages 1-13.
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MarkE. Hill, Robert Radtke & Maryon King. (1997) A Transfer Appropriate Processing View of Consumer Memory. Journal of Current Issues & Research in Advertising 19:1, pages 1-21.
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Articles from other publishers (16)

Jean-Luc Herrmann & John B. Ford. (2023) Why the Experiential View Is Vital To Marketing Communications Research Now. Journal of Advertising Research 63:2, pages 109-122.
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Wangbing Shen, Haiping Bai, Yuan Yuan, Linden J. Ball & Fang Lu. (2021) Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising. Psychological Research 86:5, pages 1410-1425.
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Leslie Ritchie. 2019. David Garrick and the Mediation of Celebrity. David Garrick and the Mediation of Celebrity.
박상금, Dong-Keun Yoo & Yong-Ki Lee. (2015) Effect of Perceived Value on Memories, Attitudes, and Loyalty: Social Enterprise Products. Journal of Distribution Science 13:12, pages 73-84.
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George G. Panigyrakis & Antigone G. Kyrousi. (2015) Color effects in print advertising: a research update (1985-2012). Corporate Communications: An International Journal 20:3, pages 233-255.
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Antigone G. Kyrousi & George G. Panigyrakis. 2015. Advances in Advertising Research (Vol. V). Advances in Advertising Research (Vol. V) 29 45 .
T. Bettina Cornwell & Michael S. Humphreys. (2013) Memory for Sponsorship Relationships: A Critical Juncture in Thinking. Psychology & Marketing 30:5, pages 394-407.
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Andrew Parker & Neil Dagnall. (2009) Effects of retrieval practice on conceptual explicit and implicit consumer memory. Applied Cognitive Psychology 23:2, pages 188-203.
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Chan Yun Yoo. (2008) Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set. Journal of Interactive Marketing 22:2, pages 2-18.
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Moonhee Yang & David R. Roskos-Ewoldsen. (2007) The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior. Journal of Communication 57:3, pages 469-489.
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Anthony Grimes & Philip J. Kitchen. (2018) Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications. International Journal of Market Research 49:2, pages 191-219.
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Michael Bock, Bettina Kirchgäßner & Viola Seeliger. (2006) Product Placement, Markengedächtnis, Markenimage (2). Zeitschrift für Medienpsychologie 18:4, pages 146-159.
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Michael Bock & Siracusa Gómez Izquierdo. (2006) Product Placement, Markengedächtnis, Markenimage (1). Zeitschrift für Medienpsychologie 18:3, pages 106-118.
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Olivier Trendel & Luk Warlop. (2016) Présentation et applications des mesures implicites de restitution mémorielle en marketing. Recherche et Applications en Marketing (French Edition) 20:2, pages 77-104.
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H. Shanker Krishnan & Dipankar Chakravarti. (1999) Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template. Journal of Consumer Psychology 8:1, pages 1-37.
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Sophie Rieunier. (2016) L'influence de la musique d'ambiance sur le comportement du client : Revue de la littérature, défis méthodologiques et voies de recherches. Recherche et Applications en Marketing (French Edition) 13:3, pages 57-77.
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