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Journal of Current Issues & Research in Advertising Volume 16, 1994 - Issue 2
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Original Articles

Understanding Parental Concern about Toy-Based Programming: New Insights from Socialization Theory

Les Carlson College of Commerce and Industry, Clemson University, Clemson, SC, USA
,
Russell N. Laczniak College of Business, Iowa State University, Ames, IA, USA
&
Darrel D. Muehling College of Business and Economics, Washington State University, Pullman, WA, USA
Pages 59-72 | Published online: 08 May 2012

Citations (9)

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Read on this site (5)

Michelle R. Nelson, Lucy Atkinson, Mark A. Rademacher & Regina Ahn. (2017) How Media and Family Build Children's Persuasion Knowledge. Journal of Current Issues & Research in Advertising 38:2, pages 165-183.
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NathanielJ. Evans, Les Carlson & Mariea Grubbs Hoy. (2013) Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?. Journal of Advertising 42:2-3, pages 228-240.
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Russell N. Laczniak, Les Carlson & Ann Walsh. (1999) Exploring the Antecedents of Mothers’ Attitudes Toward the FCC’s Policy Statement on Toy-Based Programming. Journal of Marketing Theory and Practice 7:4, pages 59-69.
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RussellN. Laczniak, Les Carlson & Ann Walsh. (1999) Antecedents of Mothers' Attitudes toward the FTC's Rule for 900-Number Advertising Directed at Children. Journal of Current Issues & Research in Advertising 21:2, pages 49-58.
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AnnD. Walsh, RussellN. Laczniak & Les Carlson. (1998) Mothers' Preferences for Regulating Children's Television. Journal of Advertising 27:3, pages 23-36.
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Articles from other publishers (4)

Öznur Özkan Tektaş. (2019) Çocuklara Yönelik Gıda Reklamları: Ebeveynlerin Bireysel Ahlak Felsefeleri, Ebeveynlik Tarzları ve Cinsiyetin Etkilerinin Araştırılması. Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, pages 277-300.
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Jessica Mikeska, Robert L. HarrisonIIIIII, Les Carlson & Chris L. S. Coryn. (2017) The Influence of Parental and Communication Style on Consumer Socialization. Journal of Advertising Research 57:3, pages 319-334.
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Les Carlson, Russell N. Laczniak & Ann Walsh. (2001) Socializing children about television: An intergenerational study. Journal of the Academy of Marketing Science 29:3, pages 276-288.
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Russell N. Laczniak, Darrel D. Muehling & Les Carlson. (2018) Mothers’ Attitudes toward 900-Number Advertising Directed at Children. Journal of Public Policy & Marketing 14:1, pages 108-116.
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