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Original Articles

Negative Political Ads and Negative Citizen Orientations toward Politics

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Pages 13-40 | Published online: 08 May 2012

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Read on this site (10)

Željko Poljak. (2023) The impact of public approval on the use of negativity throughout the electoral cycle. West European Politics 46:5, pages 947-970.
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Oluseyi Adegbola & Sherice Gearhart. (2023) Hispanics’ Perceptions of Candidates & Voting in the 2018 Texas Senate Election. Journal of Intercultural Communication Research 52:4, pages 403-418.
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Richard Barton & Spencer Piston. (2022) Undeserving rich or untrustworthy government? How elite rhetoric erodes support for soaking the rich. Politics, Groups, and Identities 10:5, pages 729-753.
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Kirsten A. Passyn, David LeBaron & Robert J. Riggle. (2022) When Politics Disgust: Emotional versus Rational Processing of Attack Ads. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-34.
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Hsuan-Yi Chou. (2020) Effects of pronoun use in campaign advertisements on young Taiwanese voters. Chinese Journal of Communication 13:2, pages 165-186.
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Alessandro Nai & Henrik Bech Seeberg. (2018) A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity. Journal of Marketing Communications 24:4, pages 412-432.
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Emre Toros. (2015) Negative Campaigning in Turkish Elections. Turkish Studies 16:4, pages 487-509.
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H.-Y. Chou & N.-H. Lien. (2013) The effects of appeal types and candidates' poll rankings in negative political advertising. Asian Journal of Communication 23:5, pages 489-518.
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Hsuan-Yi Chou & Nai-Hwa Lien. (2011) What does a negative political ad really say? The effects of different content dimensions. Journal of Marketing Communications 17:4, pages 281-295.
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Articles from other publishers (16)

Emma van der Goot, Sanne Kruikemeier, Jeroen de Ridder & Rens Vliegenthart. (2022) Online and Offline Battles: Usage of Different Political Conflict Frames. The International Journal of Press/Politics 29:1, pages 26-46.
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ŽELJKO POLJAK. (2022) Parties’ attack behaviour in parliaments: Who attacks whom and when. European Journal of Political Research 62:3, pages 903-923.
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Esther Thorson. (2023) Emotion in Processing Advertising and News. Journalism & Communication Monographs 25:2, pages 181-192.
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Jiawei Liu, Rosemary J. Avery, Erika F. Fowler, Laura Baum, Sarah E. Gollust, Colleen L. Barry, Brendan Welch, Emmett Tabor, Nathaniel W. Lee & Jeff Niederdeppe. (2021) Campaign Advertising and the Cultivation of Crime Worry: Testing Relationships With Two Large Datasets From the 2016 U.S. Election Cycle. The International Journal of Press/Politics 28:1, pages 70-91.
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Vladislav Petkevic & Alessandro Nai. (2021) Political Attacks in 280 Characters or Less: A New Tool for the Automated Classification of Campaign Negativity on Social Media. American Politics Research 50:3, pages 279-302.
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Jürgen Maier & Alessandro Nai. (2022) When conflict fuels negativity. A large-scale comparative investigation of the contextual drivers of negative campaigning in elections worldwide. The Leadership Quarterly 33:2, pages 101564.
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Alessandro Nai & Lukas P. Otto. (2021) When They Go Low, We Gloat. Journal of Media Psychology 33:2, pages 82-93.
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Alessandro Nai. (2018) Going Negative, Worldwide: Towards a General Understanding of Determinants and Targets of Negative Campaigning. Government and Opposition 55:3, pages 430-455.
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Christina Mölders & Niels Van Quaquebeke. (2017) Some like it hot: How voters’ attitude towards disrespect in politics affects their judgments of candidates. Journal of Social and Political Psychology 5:1, pages 58-81.
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Erika Franklin Fowler. 2015. Emerging Trends in the Social and Behavioral Sciences. Emerging Trends in the Social and Behavioral Sciences 1 10 .
Alessandro Nai. (2014) The Cadillac, the mother-in-law, and the ballot: Individual and contextual roots of ambivalence in Swiss direct democracy. Electoral Studies 33, pages 292-306.
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ALESSANDRO NAI. (2012) What really matters is which camp goes dirty: Differential effects of negative campaigning on turnout during Swiss federal ballots. European Journal of Political Research 52:1, pages 44-70.
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Travis N. Ridout & Erika Franklin Fowler. (2010) Explaining Perceptions of Advertising Tone. Political Research Quarterly 65:1, pages 62-75.
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Daniel Stevens. (2009) Elements of Negativity: Volume and Proportion in Exposure to Negative Advertising. Political Behavior 31:3, pages 429-454.
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Robert A. JacksonJeffery J. MondakRobert Huckfeldt. (2008) Examining the Possible Corrosive Impact of Negative Advertising on Citizens' Attitudes toward Politics. Political Research Quarterly 62:1, pages 55-69.
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Richard R. Lau, Lee Sigelman & Ivy Brown Rovner. (2007) The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment. The Journal of Politics 69:4, pages 1176-1209.
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