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Original Articles

The Effects of Program-induced Mood States on Memory for Commercial Information

Pages 1-15 | Published online: 08 May 2012

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Shan Lin, Shuai Yang, Minghui Ma & Jian Huang. (2018) Value co-creation on social media. International Journal of Contemporary Hospitality Management 30:4, pages 2153-2174.
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Sung-Wook Yoon & Seongyeon Shin. (2015) The Effects of Sports Game Outcomes on Spectators' Ad Recall and the Moderating Role of Suspense. Journal of the Korea Academia-Industrial cooperation Society 16:4, pages 2520-2526.
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Chingching Chang. (2013) The Influence of Ambivalence Toward a Communication Source. Communication Research 41:6, pages 783-808.
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최헌호 & 전홍식. (2014) The Effects of Self-construal, Price Frame and Characteristic of Innovativeness(INV) on Purchase Intention of Innovative Product. The Korean Journal of Consumer and Advertising Psychology 15:1, pages 1-39.
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George Anghelcev & Sela Sar. (2014) In the mood for [the right kind of] social marketing communication. Journal of Social Marketing 4:1, pages 38-57.
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Sela Sar & George Anghelcev. (2013) Perceived risk mediates the impact of mood on the effectiveness of health PSAs. Journal of Social Marketing 3:1, pages 78-101.
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Andrea Gröppel-Klein & Anja Spilski. 2009. Medien im Marketing. Medien im Marketing 97 129 .
Wim Janssens & Patrick De Pelsmacker. 2006. International Advertising and Communication. International Advertising and Communication 257 278 .
William D. Wells. (2001) The Perils of N = 1 . Journal of Consumer Research 28:3, pages 494-498.
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