Citations (11)
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Joseph T. Yun & Joanna Strycharz. (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research. Journal of Current Issues & Research in Advertising 44:1, pages 24-37.
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Mark W. Stuhlfaut & Kasey Windels. (2019) Altered states: The effects of media and technology on the creative process in advertising agencies. Journal of Marketing Communications 25:1, pages 1-27.
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Alexander Nill & Robert J. Aalberts. (2014) Legal and Ethical Challenges of Online Behavioral Targeting in Advertising. Journal of Current Issues & Research in Advertising 35:2, pages 126-146.
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Mariko Morimoto & Wendy Macias. (2009) A Conceptual Framework for Unsolicited Commercial E-mail: Perceived Intrusiveness and Privacy Concerns. Journal of Internet Commerce 8:3-4, pages 137-160.
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Jay (Hyunjae) Yu & BrendaJ. Cude. (2009) Possible Disparities in Consumers' Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea. Journal of International Consumer Marketing 21:4, pages 251-269.
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Louisa Ha. (2008) Online Advertising Research in Advertising Journals: A Review. Journal of Current Issues & Research in Advertising 30:1, pages 31-48.
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Herbert
Jack Rotfeld & Marla
Royne Stafford. (2007) Toward a Pragmatic Understanding of the Advertising and Public Policy Literature. Journal of Current Issues & Research in Advertising 29:1, pages 67-80.
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Articles from other publishers (4)
Michel Walrave & Wannes Heirman. (2012) Adolescents, Online Marketing and Privacy: Predicting Adolescents’ Willingness to Disclose Personal Information for Marketing Purposes. Children & Society, pages no-no.
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Jay Yu. (2011) Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails. Journal of Database Marketing & Customer Strategy Management 18:4, pages 274-285.
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Jay (Hyunjae) Yu & Brenda Cude. (2009) ‘Hello, Mrs. Sarah Jones! We recommend this product!’�Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media. International Journal of Consumer Studies 33:4, pages 503-514.
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Kim Bartel Sheehan. (2006) E-mail Survey Response Rates: A Review. Journal of Computer-Mediated Communication 6:2, pages 0-0.
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