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Original Articles

Effects of Asian-Americans' Ethnicity and Acculturation on Personal Influences

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Pages 43-53 | Published online: 08 May 2012

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Md Ashaduzzaman, Charles Jebarajakirthy, Manish Das & Amit Shankar. (2021) Acculturation and apparel store loyalty among immigrants in Western countries. Journal of Marketing Management 37:5-6, pages 488-519.
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Zhihong Gao, Hongxia Zhang & SherryF. Li. (2014) Consumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study. Journal of Current Issues & Research in Advertising 35:1, pages 12-28.
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Drew Martin & ArchG. Woodside. (2008) Dochakuka. Journal of Global Marketing 21:1, pages 19-32.
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Seung-jun Moon & Michelle R. Nelson. (2008) Exploring the influence of media exposure and cultural values on Korean immigrants’ advertising evaluations. International Journal of Advertising 27:2, pages 299-330.
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Articles from other publishers (6)

Ahmad Jamal & Syadiyah Abdul Shukor. (2014) Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims. Journal of Business Research 67:3, pages 237-245.
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Robert Opoku. (2012) Young Saudi adults and peer group purchase influence: a preliminary investigation. Young Consumers 13:2, pages 176-187.
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Drew Martin. (2012) Foreign women in Japanese television advertising. European Journal of Marketing 46:1/2, pages 157-176.
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Kittichai Tu Watchravesringkan. (2011) Exploring antecedents and consequences of consumer ethnocentrism: evidence from Asian immigrants in the US. International Journal of Consumer Studies 35:4, pages 383-390.
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Catherine Sutton‐Brady, Teresa Davis & Mary Jung. (2010) Perceived cultural spaces and cultural in‐betweens: Consumption among Korean Australians. Journal of Consumer Behaviour 9:5, pages 349-363.
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Nitish Singh, Ik-Whan Kwon & Arun Pereira. (2003) Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology and Marketing 20:10, pages 867-881.
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