Citations (18)
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Xiaoli Nan. (2006) Perceptual Predictors of Global Attitude toward Advertising: An Investigation of Both Generalized and Personalized Beliefs. Journal of Current Issues & Research in Advertising 28:1, pages 31-44.
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Juan Meng & Po‐Lin Pan. (2012) Investigating the effects of cosmeceutical product advertising in beauty‐care decision making. International Journal of Pharmaceutical and Healthcare Marketing 6:3, pages 250-266.
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Jisu Huh, Denise E. DeLorme & Leonard N. Reid. (2008) Operationalizing the Second-Person Effect and Its Relationship to Behavioral Outcomes of Direct-to-Consumer Advertising. American Behavioral Scientist 52:2, pages 186-207.
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Jisu Huh & Rita Langteau. (2016) Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?. Communication Research 34:1, pages 25-52.
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Gregg Bennett, Mauricio Ferreira, Yosuke Tsuji, Ron Siders & Beth Cianfrone. (2006) Analysing the effects of advertising type and antecedents on attitude towards advertising in sport. International Journal of Sports Marketing and Sponsorship 8:1, pages 56-75.
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HUH JISU, DENISE E. DELORME & LEONARD N. REID. (2006) Perceived Third-Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising. Journal of Consumer Affairs 40:1, pages 90-116.
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JOSÉ I. ROJAS-MÉNDEZ & GARY DAVIES. (2005) Avoiding Television Advertising: Some Explanations from Time Allocation Theory. Journal of Advertising Research 45:01, pages 34.
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Jisu Huh, Denise E. Delorme & Leonard N. Reid. (2016) The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:. Communication Research 31:5, pages 568-599.
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