Citations (63)
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Read on this site (12)
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Articles from other publishers (51)
Helen Dixon, Maree Scully, Jeff Niederdeppe, Emily Brennan, Kerry O'Brien, Brian Vandenberg, Simone Pettigrew & Melanie Wakefield. (2023) Can counter‐advertising dilute marketing effects of alcohol sponsorship of elite sport: A field experiment. Addiction 118:12, pages 2360-2373.
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Gabija Velykytė. (2023) CREATIVITY IN DISTINCTIVE BRAND ASSETS. Creativity Studies 16:2, pages 384-396.
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Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Eduardo Torres-Moraga & Ferran Calabuig Moreno. (2022) Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study. International Journal of Sports Marketing and Sponsorship 24:2, pages 221-240.
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Maree Scully, Helen Dixon, Emily Brennan, Jeff Niederdeppe, Kerry O’Brien, Simone Pettigrew, Brian Vandenberg & Melanie Wakefield. (2023) Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators’ support for alcohol policies? An experimental study. BMC Public Health 23:1.
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Romain ROULT, Denis AUGER & Santiago Alejandro Ortegon SARMIENTO. (2022) Nascar and tourism : Analyses based on a scoping review of the literature. Journal of Tourism Leisure and Hospitality 4:1, pages 58-66.
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Verena Batt, Matthias Holzer, Manfred Bruhn & Sven Tuzovic. (2021) Effects of sponsorship quality and quantity on employee brand behavior. Journal of Brand Management 28:5, pages 495-509.
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Joe Phua, Po-Lin Pan & Kuan-Ju Chen. (2018) Sport team-endorsed brands on Facebook. Online Information Review 42:4, pages 438-450.
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Jonathan A. Jensen, Lane Wakefield, Joe B. Cobbs & Brian A. Turner. (2016) Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry. Marketing Intelligence & Planning 34:2, pages 281-298.
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