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Journal of Current Issues & Research in Advertising Volume 25, 2003 - Issue 1
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Original Articles

Violent Commercials in Television Programs for Children

Kevin J. Shanahan
,
Charles M. Hermans
&
Michael R. Hyman
Pages 61-69 | Published online: 08 May 2012

Citations (13)

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Read on this site (5)

Laras Sekarasih, Erica Scharrer, Christine Olson, Gamze Onut & Kylie Lanthorn. (2018) Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls. Journal of Advertising 47:4, pages 362-377.
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E.Deanne Brocato, DouglasA. Gentile, RussellN. Laczniak, JuliaA. Maier & Mindy Ji-Song. (2010) Television Commercial Violence. Journal of Advertising 39:4, pages 95-108.
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Tim Jones, PeggyH. Cunningham & Katherine Gallagher. (2010) Violence in Advertising. Journal of Advertising 39:4, pages 11-36.
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K. Damon Aiken & Keven Malkewitz. (2010) The Influence of Program Context Intensity: An Examination of Television Advertising during War News. Journal of Current Issues & Research in Advertising 32:2, pages 27-39.
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Herbert Jack Rotfeld & Marla Royne Stafford. (2007) Toward a Pragmatic Understanding of the Advertising and Public Policy Literature. Journal of Current Issues & Research in Advertising 29:1, pages 67-80.
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Articles from other publishers (8)

Michael R. Hyman, Alena Kostyk & David Trafimow. (2022) True Consumer Autonomy: A Formalization and Implications. Journal of Business Ethics 183:3, pages 841-863.
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Akshaya Vijayalakshmi, Russell Laczniak & Deanne Brocato. (2019) Understanding parental mediation of violent television commercials. Journal of Consumer Marketing 36:5, pages 551-564.
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Adrian Furnham. (2019) Advertising: The contribution of applied cognitive psychology. Applied Cognitive Psychology 33:2, pages 168-175.
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Tim Kasser & Susan Linn. (2016) Growing Up under Corporate Capitalism: The Problem of Marketing to Children, with Suggestions for Policy Solutions. Social Issues and Policy Review 10:1, pages 122-150.
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Simone Pettigrew, Michele Roberts, Kathy Chapman, Pascale Quester & Caroline Miller. (2012) The use of negative themes in television food advertising. Appetite 58:2, pages 496-503.
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Ioannis G. Theodorakis & Christos Koritos. 2011. Advances in Advertising Research (Vol. 2). Advances in Advertising Research (Vol. 2) 473 490 .
M. Hyman. (2008) Responsible Ads: A Workable Ideal. Journal of Business Ethics 87:2, pages 199-210.
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Stephen R. McDaniel, Choonghoon Lim & Joseph E. MahanIIIIII. (2007) The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment. Journal of Business Research 60:6, pages 606-612.
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