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Journal of Current Issues & Research in Advertising Volume 32, 2010 - Issue 1
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Original Articles

Evaluating the Work Preference Inventory and its Measurement of Motivation in Creative Advertising Professionals

Mark W. Stuhlfaut Ph.D. University of Kentucky, USA; Michigan State University, USA
Pages 81-93 | Published online: 07 May 2012

Citations (9)

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Read on this site (2)

Saraí Meléndez-Rodríguez & David Roca. (2023) Sick of awards: hidden costs of signaling for advertising creatives. International Journal of Advertising 42:8, pages 1295-1314.
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Saul Neves de Jesus, Claudia Lenuţa Rus, Willy Lens & Susana Imaginário. (2013) Intrinsic Motivation and Creativity Related to Product: A Meta-analysis of the Studies Published Between 1990–2010. Creativity Research Journal 25:1, pages 80-84.
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Articles from other publishers (7)

Carmen Fischer, Charlotte P. Malycha & Ernestine Schafmann. (2019) The Influence of Intrinsic Motivation and Synergistic Extrinsic Motivators on Creativity and Innovation. Frontiers in Psychology 10.
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Michelle Renard & Robin John Snelgar. (2017) Can non-profit employees’ internal desires to work be quantified? Validating the Intrinsic Work Motivation Scale. South African Journal of Psychology 48:1, pages 48-60.
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Julio C Penagos-Corzo, Mayra E Olvera Esquivel & María Sheila Pintado Cucarella. (2017) Propiedades psicométricas del Work Preference Inventory (WPI) en una muestras de adultos jóvenes mexicanos. Universitas Psychologica 16:2.
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Dayni Reyes Sanjuán & Rita Peña-Baena Niebles. 2017. Advances in The Human Side of Service Engineering. Advances in The Human Side of Service Engineering 223 234 .
Barbara Sensen. 2016. Impact Assessment in Tourism Economics. Impact Assessment in Tourism Economics 125 140 .
Danielli Leite Campos Monteiro, Verónica Peñaloza, Francisco Roberto Pinto, Marianela del Carmen Denegri Coria & Ligia María Orellana Calderón. (2015) Attitudes towards money and motivational orientation to work in Brazilian young workers. Contaduría y Administración 60:1, pages 11-30.
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Francesco Schiavone & Manuel Villasalero. (2013) Creativity, Organizational Knowledge, and the Power of Dreams. Journal of the Knowledge Economy 4:3, pages 279-292.
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