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Journal of Current Issues & Research in Advertising Volume 32, 2010 - Issue 1
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Original Articles

Are They Really That Different from Us: A Comparison of Arab and American Newspaper Advertising

Morris Kalliny Ph.D. Missouri University of Science and Technology, USA
Pages 95-108 | Published online: 07 May 2012

Citations (11)

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Read on this site (2)

Rana Sobh, Nitish Singh, Wootae Chun & Mamoun Benmamoun. (2018) Localizing to Arabic consumers: Insights from print advertising. Journal of Marketing Communications 24:2, pages 190-211.
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Wootae Chun, Nitish Singh, Rana Sobh & Mamoun Benmamoun. (2015) A Comparative Analysis of Arab and U.S. Cultural Values on the Web. Journal of Global Marketing 28:2, pages 99-112.
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Articles from other publishers (9)

A. K. M. Ahasanul Haque & S. M. H. Kabir. 2022. Strategic Islamic Marketing. Strategic Islamic Marketing 109 123 .
Sania Khan. (2021) Analysis of cultural values of young Saudi citizens towards segmentation of commercial advertisements. Innovative Marketing 17:2, pages 9-17.
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Ali Khalil & Ganga S. Dhanesh. (2020) Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up. Business Horizons 63:5, pages 671-679.
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Regina Jihea Ahn, Michelle R. Nelson & Gail M. Ferguson. (2020) Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica. Newspaper Research Journal 41:2, pages 179-203.
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Andreu van Hooft, Frank van Meurs & Danique Spierts. 2017. Advances in Advertising Research VIII. Advances in Advertising Research VIII 139 153 .
Akram Abdul Cader. (2015) Islamic challenges to advertising: a Saudi Arabian perspective. Journal of Islamic Marketing 6:2, pages 166-187.
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Cristiana R. Lages, Gregor Pfajfar & Aviv SHOHAM. (2015) Challenges in conducting and publishing research on the Middle East and Africa in leading journals. International Marketing Review 32:1, pages 52-77.
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Kwangmi Ko Kim. 2014. The Handbook of International Advertising Research. The Handbook of International Advertising Research 78 94 .
Yuan Zhang. 2014. The Handbook of International Advertising Research. The Handbook of International Advertising Research 271 298 .

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