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Journal of Current Issues & Research in Advertising Volume 35, 2014 - Issue 1
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Articles

Consumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study

Zhihong Gao Department of Marketing, Advertising, and Legal Studies, Rider University, Lawrenceville, New Jersey, USACorrespondence[email protected]
,
Hongxia Zhang Guanghua School of Management, Peking University, Beijing, China
&
Sherry F. Li Accounting Department, Rider University, Lawrenceville, New Jersey, USA
Pages 12-28 | Published online: 10 Feb 2014

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Joseph T. Yun & Joanna Strycharz. (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research. Journal of Current Issues & Research in Advertising 44:1, pages 24-37.
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Mohsen Bagnied, Mark Speece & Ibrahim Hegazy. (2021) Attitudes toward Advertising and Advertising Regulation among College Students in Egypt. Journal of International Consumer Marketing 33:5, pages 493-511.
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Chingching Chang, Wei-Na Lee & Yuping Liu-Thompkins. (2019) Advertising in Asia: Theories and Implications for Practice. Journal of Advertising 48:5, pages 417-436.
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Muhammad Talha Salam, Nazlida Muhamad & Vai Shiem Leong. (2019) Muslim millennials’ attitudes towards fashion advertising. International Journal of Advertising 38:5, pages 796-819.
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Diana L. Haytko, Ronald A. Clark, Charles M. Hermans & R. Stephen Parker. (2018) Examining the Dimensionality in Global Attitudes Toward Advertising: A Comparison of Perceptions of Chinese and United States Consumers. Journal of International Consumer Marketing 30:2, pages 85-97.
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Michelle A. Amazeen & Ashley R. Muddiman. (2018) Saving Media or Trading on Trust?. Digital Journalism 6:2, pages 176-195.
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Articles from other publishers (3)

Mazhar Abbas, Syed Hassan Raza, Basheer M. Al‐Ghazali & Mohammed Abdulrazzaq Alaghbari. (2021) Consumer innovativeness, innovation characteristics, and consumer resistance to innovation: A communication perspective from the public sector universities. Journal of Public Affairs 22:4.
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Tong Che, Zeyu Peng, Fujun Lai & Xin (Robert) Luo. (2021) Online prejudice and barriers to digital innovation: Empirical investigations of Chinese consumers. Information Systems Journal 32:3, pages 630-652.
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Syed Hassan Raza, Hassan Abu Bakar & Bahtiar Mohamad. (2019) The effects of advertising appeals on consumers’ behavioural intention towards global brands. Journal of Islamic Marketing 11:2, pages 440-460.
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