Citations (56)
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Read on this site (20)
Eun Yeon Kang & Soo Yeon Kang. (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors. Journal of Current Issues & Research in Advertising 44:4, pages 473-496.
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Catherine Cheung & Hanqun Song. (2023) Application of Communication-Persuasion Theory in Destination Marketing in the Post-Pandemic Era. Journal of China Tourism Research 0:0, pages 1-22.
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Yangsun Hong & Mika Hashimoto. (2023) I Will Get Myself Vaccinated for Others: The Interplay of Message Frame, Reference Point, and Perceived Risk on Intention for COVID-19 Vaccine. Health Communication 38:4, pages 813-823.
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Shelly Rathee & Tyler Milfeld. (2023) Sustainability advertising: literature review and framework for future research. International Journal of Advertising 0:0, pages 1-29.
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Masoud Moradi, Mayukh Dass & Fereshteh Zihagh. (2022) Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support. Journal of Strategic Marketing 0:0, pages 1-19.
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Katja Anna Stadlthanner, Luisa Andreu, Manuel Alector Ribeiro, Xavier Font & Anna S. Mattila. (2022) The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions. Journal of Hospitality Marketing & Management 31:7, pages 777-796.
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Jinhee Lee & Moonhee Cho. (2022) The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator. Journal of Marketing Communications 28:6, pages 617-636.
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Jiyoun Kim, Yuan Wang, Lingyan Ma & Allison Chatham. (2022) Engaging the Public in Disaster Communication: The Effect of Message Framing on Sharing Intentions for Social Media Posts. International Journal of Strategic Communication 16:4, pages 649-662.
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Afred Suci, Hui-Chih Wang & Her-Sen Doong. (2022) Green advertising: examining the effects of appeal arrangement on young Indonesian consumers’ Green attitudes and buying intention. Asian Journal of Communication 32:4, pages 346-370.
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Esra Topcuoglu, Hyelin (Lina) Kim, Sungeun (Jake) Kim & Seontaik Kim. (2022) Green message strategies and green brand image in a hotel context. Journal of Hospitality Marketing & Management 31:3, pages 311-325.
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Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan. (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement. Journal of Current Issues & Research in Advertising 43:1, pages 106-121.
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Yinghua Huang, Emily (Jintao) Ma & Danni Wang. (2021) Message framing strategies, food waste prevention, and diners’ repatronage intentions: the mediating role of corporate social responsibility. Journal of Sustainable Tourism 29:10, pages 1694-1715.
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Mengtian Jiang & Naa Amponsah Dodoo. (2021) Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks. Journal of Advertising 50:3, pages 271-279.
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Katie M. Abrams, Kirsten Leong, Sara Melena & Tara Teel. (2020) Encouraging Safe Wildlife Viewing in National Parks: Effects of a Communication Campaign on Visitors’ Behavior. Environmental Communication 14:2, pages 255-270.
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John G. Wirtz. (2020) Does it matter who’s at risk?: Testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.. Health Marketing Quarterly 37:1, pages 22-40.
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Jie Xu. (2019) The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising. International Journal of Advertising 38:3, pages 405-427.
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Hang Lu, William F. Siemer, Meghan S. Baumer & Daniel J. Decker. (2018) Exploring the role of gain versus loss framing and point of reference in messages to reduce human–bear conflicts. The Social Science Journal 55:2, pages 182-192.
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Sidharth Muralidharan & Kim Sheehan. (2017) “Tax” and “Fee” Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage. Journal of Promotion Management 23:6, pages 851-871.
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Hang Lu, William F. Siemer, Meghan S. Baumer, Daniel J. Decker & Alexander Gulde. (2016) Effects of Message Framing and Past Experience on Intentions to Prevent Human–Coyote Conflicts. Human Dimensions of Wildlife 21:6, pages 506-521.
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Sigal Segev, Juliana Fernandes & Cheng Hong. (2016) Is Your Product Really Green? A Content Analysis to Reassess Green Advertising. Journal of Advertising 45:1, pages 85-93.
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Articles from other publishers (36)
Dominik Bär, Stefan Feuerriegel, Ting Li & Markus Weinmann. (2023) Message framing to promote solar panels. Nature Communications 14:1.
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Katie Blake, Takahiro Kubo & Diogo Veríssimo. (2023) Measuring the effectiveness of value-framing and message valence on audience engagement across countries. Global Environmental Psychology 1.
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Utkal Khandelwal & Trilok Pratap Singh. (2023) Explaining media effect of green advertising on audience attitude. Society and Business Review 18:3, pages 523-546.
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Joe J. Gladstone, Jake W. Reynolds & Jairo Ramos. (2023) Does Reframing Fund Carbon Emissions to Increase Their Personal Relevance Boost Investment in Sustainable Funds? Evidence from a Discrete Choice Conjoint Experimental Design. Journal of the Association for Consumer Research, pages 000-000.
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Juana Castro Santa & Stefan Drews. (2023) Heuristic processing of green advertising: Review and policy implications. Ecological Economics 206, pages 107760.
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Jing Luan, Raffaele Filieri, Jie Xiao, Qingqing Han, Bing Zhu & Tao Wang. (2023) Product information and green consumption: An integrated perspective of regulatory focus, self-construal, and temporal distance. Information & Management 60:2, pages 103746.
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Xushan Sheng, Xiaoling Zhang & Xinyue Zhou. (2023) Show me the impact: Communicating “behavioral impact message” to promote pro-environmental consumer behavior. Sustainable Production and Consumption 35, pages 709-723.
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Aitor Marcos, Patrick Hartmann & Jose M. Barrutia. 2023. Handbook of Sustainability Science in the Future. Handbook of Sustainability Science in the Future
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Jia Wang, Yangli Gu, Haohang Xin & Xiaomei Wang. (2022) Influence of Appeal Type and Message Framing on Residents’ Intent to Engage in Pro-Environmental Behavior. International Journal of Environmental Research and Public Health 19:23, pages 15431.
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Yanfei Zhu, Yuli Wang, Ying Li, Xiaoxi Du, Qi Guo, Mo Chen & Yun Lin. (2022) The Construction of Image Reference Points and Text Appeals Information Tailoring in Promoting Diners’ Public Environment Maintenance Behavior Intention. International Journal of Environmental Research and Public Health 19:21, pages 14477.
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Katja Anna Stadlthanner, Luisa Andreu, Xavier Font, Manuel Alector Ribeiro & Rafael Currás-Pérez. (2022) How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values. Corporate Communications: An International Journal 27:4, pages 781-799.
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Marko M. Skoric, Nan Zhang, Juma Kasadha, Chun Hong Tse & Jing Liu. (2022) Reducing the Use of Disposable Plastics through Public Engagement Campaigns: An Experimental Study of the Effectiveness of Message Appeals, Modalities, and Sources. International Journal of Environmental Research and Public Health 19:14, pages 8273.
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Sun-Hwa Kim, Ran Huang & Seeun Kim. (2022) Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus. Journal of Hospitality and Tourism Management 50, pages 127-138.
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Yanji Duan, John A. Aloysius & Diane A. Mollenkopf. (2021) Communicating supply chain sustainability: transparency and framing effects. International Journal of Physical Distribution & Logistics Management 52:1, pages 68-87.
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Donghee N. Lee, Myiah J. Hutchens & Janice L. Krieger. (2022) Resolving the Do/Do Not Debate: Communication Perspective to Enhance Sustainable Lifestyles. Sustainability 14:2, pages 796.
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Felix Septianto & Joya A. Kemper. (2021) The effects of age cues on preferences for organic food: The moderating role of message claim. Journal of Retailing and Consumer Services 62, pages 102641.
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Caroline Karnatz, Parag Kadam, Alexander Pfeuffer & Puneet Dwivedi. (2021) The portrayal of forest certification in national and state newspapers of the United States. Forest Policy and Economics 130, pages 102531.
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Xingyi Zhang, Xiaolong Shao, EunHa (Lena) Jeong & SooCheong (Shawn) Jang. (2021) The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation. International Journal of Hospitality Management 97, pages 103007.
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Mira Lehberger & Sven Grüner. (2021) Consumers’ willingness to pay for plants protected by beneficial insects – Evidence from two stated-choice experiments with different subject pools. Food Policy 102, pages 102100.
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Yang Li, Dandan Yang & Yingying Liu. (2021) The Effect of Message Framing on Consumers’ Intentions to Purchase Recycling-Aiding Products in China. Sustainability 13:12, pages 6966.
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Yinjin Lee & Alexis Bateman. (2021) The competitiveness of fair trade and organic versus conventional coffee based on consumer panel data. Ecological Economics 184, pages 106986.
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Michael Sanders, Emma Stockdale, Susannah Hume & Peter John. (2021) Loss aversion fails to replicate in the coronavirus pandemic: Evidence from an online experiment. Economics Letters 199, pages 109433.
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Max Nab, Sikke Jansma & Jordy Gosselt. (2020) Tell me what is on the line and make it personal: Energizing Dutch homeowners through message framing. Energy Research & Social Science 70, pages 101760.
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Safak Sahin, Seyhmus Baloglu & Esra Topcuoglu. (2019) The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments. Cornell Hospitality Quarterly 61:4, pages 443-460.
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Jie Xu & Guanxiong Huang. (2020)
The relative effectiveness of
gain‐framed
and
loss‐framed
messages in charity advertising:
Meta‐analytic
evidence and implications
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Xingyi Zhang, EunHa Jeong, Eric D. Olson & Gabrielle Evans. (2020) Investigating the effect of message framing on event attendees’ engagement with advertisement promoting food waste reduction practices. International Journal of Hospitality Management 89, pages 102589.
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Anna-Katharina Jäger & Anja Weber. (2020) Can you believe it? The effects of benefit type versus construal level on advertisement credibility and purchase intention for organic food. Journal of Cleaner Production 257, pages 120543.
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Guanxiong Huang, Kang Li & Hairong Li. (2019) Show, Not Tell: The Contingency Role of Infographics Versus Text in the Differential Effects of Message Strategies on Optimistic Bias. Science Communication 41:6, pages 732-760.
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V. Carfora, P. Catellani, D. Caso & M. Conner. (2019) How to reduce red and processed meat consumption by daily text messages targeting environment or health benefits. Journal of Environmental Psychology 65, pages 101319.
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Felix Septianto, Joya Kemper & Widya Paramita. (2019) The role of imagery in promoting organic food. Journal of Business Research 101, pages 104-115.
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Lucy Chamberlin & Casper Boks. (2018) Marketing Approaches for a Circular Economy: Using Design Frameworks to Interpret Online Communications. Sustainability 10:6, pages 2070.
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JOO YEON KYOUNG & 박아현. (2017) Exploring the Effects of an In-Vehicle Voice Agent’s Just-In-Time Persuasion: How Message Framing to Promote Eco-Driving Influences Users’ Driving Behavior. Journal of Communication Research 54:3, pages 98-132.
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Jin-Myong Lee & Jong-Youn Rha. (2016) Personalization–privacy paradox and consumer conflict with the use of location-based mobile commerce. Computers in Human Behavior 63, pages 453-462.
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David Dobson & Karolien Poels. (2018) An Exploratory Study on the Use of Message Frames in Canadian Mortgage Loan Advertisements. SSRN Electronic Journal.
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