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Journal of Current Issues & Research in Advertising Volume 39, 2018 - Issue 3: Special Issue on the Professional Environment and Academic Responses
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Articles

New Advertising Agency Roles in the Ever-Expanding Media Landscape

Kasey WindelsCollege of Journalism and Communications, University of Florida, Gainesville, Florida, USA; Correspondence[email protected]
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Mark StuhlfautDepartment of Integrated Strategic Communications, College of Communication and Information, University of Kentucky, Lexington, Kentucky, USA
Pages 226-243 | Published online: 27 Nov 2018

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Read on this site (3)

Lars Bergkvist & Tobias Langner. (2023) A comprehensive approach to the study of advertising execution and its effects. International Journal of Advertising 42:1, pages 227-246.
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Tyler Milfeld & Eric Haley. (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment. Journal of Current Issues & Research in Advertising 43:1, pages 26-46.
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Samantha LaVoi & Eric Haley. (2021) How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World. Journal of Current Issues & Research in Advertising 42:4, pages 372-390.
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Articles from other publishers (4)

Ann Højbjerg Clarke & Per Vagn Freytag. (2022) Implementation of new segments in small- and medium-sized enterprises (SMEs). Journal of Business & Industrial Marketing 38:4, pages 930-942.
Crossref
Julie Bilby, Don Marti & Eaon Pritchard. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII) 121 135 .
Jesús Bermejo-Berros. 2022. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape 1 30 .
Federica Ceccotti & Maria Vernuccio. 2021. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce 225 235 .

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