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Citations (13)
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Read on this site (7)
Tae Hyun Baek. (2023) Digital Advertising in the Age of Generative AI. Journal of Current Issues & Research in Advertising 44:3, pages 249-251.
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Abderahman Rejeb, Karim Rejeb & Horst Treiblmaier. (2023) How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective. Journal of Strategic Marketing 31:3, pages 718-748.
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Rodrigo Uribe, Rafael Labra & Enrique Manzur. (2022) Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits. International Journal of Advertising 41:4, pages 703-730.
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Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn. (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image. Journal of Current Issues & Research in Advertising 43:1, pages 90-105.
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Bruce A. Huhmann & Yam B. Limbu. (2020) Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity. Journal of Current Issues & Research in Advertising 41:2, pages 206-228.
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Yang Feng & Quan Xie. (2019) Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association. Journal of Promotion Management 25:6, pages 907-933.
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Rachel Esther Lim & Ji Mi Hong. Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response. International Journal of Advertising 0:0, pages 1-31.
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Articles from other publishers (6)
Elodie Massa & Riadh Ladhari. (2023) Augmented reality in marketing: Conceptualization and systematic review. International Journal of Consumer Studies.
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Vahideh Arghashi. (2022) Shopping with augmented reality: How wow-effect changes the equations!. Electronic Commerce Research and Applications 54, pages 101166.
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Tsun-Yu Huang, Wen-Kuo Chen, Chien-Wen Chen & Andri Dayarana K. Silalahi. (2022) Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia: An Exploration Using the Stimulus-Organism-Response Paradigm. Human Behavior and Emerging Technologies 2022, pages 1-19.
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Matt C. Howard & Maggie M. Davis. (2022) A meta-analysis and systematic literature review of mixed reality rehabilitation programs: Investigating design characteristics of augmented reality and augmented virtuality. Computers in Human Behavior 130, pages 107197.
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Sheng Yuan. (2021) Comparing International Communication of Corporate Social Responsibility by Chinese and Korean Firms on Social Media. IEEE Transactions on Professional Communication 64:2, pages 154-169.
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Chris Hinsch, Reto Felix & Philipp A. Rauschnabel. (2020) Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing. Journal of Retailing and Consumer Services 53, pages 101987.
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