Citations (15)
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Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller. (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany. Journal of Current Issues & Research in Advertising 43:4, pages 337-359.
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Buduo Wang & Natalie Brown-Devlin. (2022) Believe it or not? Examining how one’s own normative beliefs impact the perceived credibility of descriptive norms-based messages. Communication Research Reports 39:4, pages 181-191.
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WooJin Kim, Yuhosua Ryoo, Sukki Yoon & Kacy Kim. (2021) Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals. International Journal of Advertising 40:8, pages 1320-1342.
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Kiwon Lee. (2020) Consumer Skepticism about Quick Service Restaurants’ Corporate Social Responsibility Activities. Journal of Foodservice Business Research 23:5, pages 417-441.
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Mikyeung Bae. (2020) Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement. Cogent Business & Management 7:1.
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Mikyeung Bae. (2020) Emotive contents and heuristic cues regarding skeptical consumers. Cogent Business & Management 7:1.
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Articles from other publishers (9)
Prasant Kumar Pandey, Naval Bajpai & Abhijeet V. Tiwari. (2023) Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement. British Food Journal.
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Nga Nguyen, Constantinos-Vasilios Priporas, Mark McPherson & Simon Manyiwa. (2023) CSR-related consumer scepticism: A review of the literature and future research directions. Journal of Business Research 169, pages 114294.
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Patrícia Ianelli Rocha, Marina Lourenção, Adriano Alves Teixeira, Elton Gean Araújo, Janaina de Moura Engracia Giraldi & Jorge Henrique Caldeira de Oliveira. (2023) Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?. Young Consumers 24:4, pages 445-467.
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Tejaswi Patil & Zillur Rahman. (2022) Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach. International Review on Public and Nonprofit Marketing 20:2, pages 491-520.
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Sergio Román, Isabel P. Riquelme & Dawn Iacobucci. (2023) Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews. Journal of Business Research 156, pages 113466.
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Yuhosua Ryoo. (2022) Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions. Journal of Business Research 146, pages 13-31.
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Ashleigh Powell, Constantino Stavros & Angela Dobele. (2021) Transmission of negative brand-relevant content on social media. Journal of Product & Brand Management 31:4, pages 671-687.
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Yan Huang & Hye Jin Yoon. (2021) Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type. Journal of Social Marketing 12:2, pages 105-123.
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Tae Hyun Baek & Sukki Yoon. (2022) Pride and gratitude: Egoistic versus altruistic appeals in social media advertising. Journal of Business Research 142, pages 499-511.
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