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Citations (23)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (10)
Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri. (2023) Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising. Journal of Advertising 52:5, pages 647-665.
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Minjung Park, Jayoung Koo & Do Yuon Kim. (2023) Femvertising of luxury brands: Message concreteness, authenticity, and involvement. Journal of Global Fashion Marketing 14:3, pages 243-262.
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Sophia Mueller, Cynthia R. Morton, Benjamin K. Johnson, Bhakti Sharma & Jon D. Morris. (2023) Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements. International Journal of Advertising 42:3, pages 488-517.
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Kasey Windels, Sara Champlin & Heidi Makady. (2023) Deferring gender equality until the next generation: evidence of the persistence of postfeminist discourse in advertising. Feminist Media Studies 23:1, pages 1-18.
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Ria Wiid, Tomas Müllern & Adele Berndt. (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues & Research in Advertising 44:1, pages 1-23.
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Barbara J. Phillips. (2022) Exploring how older women want to be portrayed in advertisements. International Journal of Advertising 41:7, pages 1235-1262.
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Melika Kordrostami & Russell N. Laczniak. (2022) Female power portrayals in advertising. International Journal of Advertising 41:7, pages 1181-1208.
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Shuang Wu, Nina Krey & Ryan E. Cruz. (2022) Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads. Journal of Current Issues & Research in Advertising 43:4, pages 400-420.
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Xiaofei Pan & Sukki Yoon. (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing. Journal of Current Issues & Research in Advertising 43:3, pages 301-318.
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Khalid Alharbi & Kelli Boling. (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media. Journal of Current Issues & Research in Advertising 43:2, pages 165-184.
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Articles from other publishers (13)
Long T. V. Nguyen, Chi Nguyen, Thuy-Linh Le, Duy Dang-Pham, Phuong Hoang & Rajkishore Nayak. 2024. Information Systems Research in Vietnam, Volume 2. Information Systems Research in Vietnam, Volume 2
9
22
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Gülten ADALI. (2023) “Femvertising” Bir Devrim mi Yoksa Pazarlama Stratejisi mi? Sistematik Bir AnalizIs "Femvertising" a Revolution or a Marketing Strategy? A Systematic Analysis. Medya ve Kültürel Çalışmalar Dergisi 5:2, pages 62-74.
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Eser LEVİ & Sezgi TURFANDA. (2023) SOSYAL MEDYA KULLANICILARININ KADINI GÜÇLENDİREN REKLAMLARA YÖNELİK TUTUMU ÜZERİNE BİR İÇERİK ANALİZİ. Nişantaşı Üniversitesi Sosyal Bilimler Dergisi 11:1, pages 37-55.
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Fatma Zeynep ÖZATA, Fuat EROL & Sinan TANYOLU. (2023) Femvertising Uygulamalarının Tüketici Tutum ve Davranış Niyetlerine Etkisi: Kendini Feminist Tanımlamanın Düzenleyici RolüThe Effect of Femvertising on Consumer Attitudes and Behavioral Intentions: Moderating Role of Feminist Identity. Türkiye İletişim Araştırmaları Dergisi/26306220.
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Tae Hyun Baek, Jungkeun Kim, Sukki Yoon, Yung Kyun Choi & Charles R. Taylor. (2023)
The
COVID
‐19 threat and luxury advertising
. Journal of Consumer Behaviour 22:3, pages 582-596.
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Sidharth Muralidharan. (2022)
Mediating roles of karma and
self‐enhancement
in the effect of religious and spiritual primes on bystanders' reporting intention
. International Journal of Consumer Studies 47:1, pages 189-201.
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Hoda Mahmoud AboAlsamh, Kamran Siddiqui & Marwah Alahmadi. (2023) Changing role of women in Saudi advertising. E3S Web of Conferences 420, pages 06047.
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Selcan SERDAROĞLU POLATAY & Eylem ÖZKAYA LASSALLE. (2022) The Controversies over the Term “Empowerment” in the Implementation of Sustainable Development and the Case of TurkeySürdürülebilir Kalkınmanın Uygulanmasında “Güçlendirme” Kavramı Üzerine Tartışmalar ve Türkiye Örneği. Alternatif Politika 14:3, pages 547-581.
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Nina Michaelidou, Nikoletta Theofania Siamagka, Leonidas Hatzithomas & Luciana Chaput. (2022) Femvertising practices on social media: a comparison of luxury and non-luxury brands. Journal of Product & Brand Management 31:8, pages 1285-1300.
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Priyam Ghosh, Mothilal Lakavath, Karthikeyan Somaskandan & Satyanarayana Parayitam. (2022) Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising. South Asian Journal of Marketing.
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Miglena Sternadori & Alan Abitbol. (2022) How Male Consumers Respond to “Enlightened Manvertising” Campaigns. Journal of Advertising Research 62:1, pages 87-101.
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Hyejin Jo. 2022. The Cultural Politics of Femvertising. The Cultural Politics of Femvertising
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Aya Shata & Michelle I. Seelig. (2021) A Women’s Empowerment Campaign in Egypt: Is It Really Empowering?. Middle East Journal of Culture and Communication 14:3, pages 350-365.
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