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Journal of Current Issues & Research in Advertising Volume 42, 2021 - Issue 1: Spotlight on Gender in Advertising
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Articles

Consumer Response to Virtual CSR Experiences

Yoon-Joo LeeEdward R. Murrow College of Communication, Washington State University, Pullman, Washington, USA; Correspondence[email protected]
,
Wen ZhaoDepartment of Communication, Fairfield University, Fairfield, Connecticut, USA;
&
Huan ChenDepartment of Advertising, College of Journalism and Communications, University of Florida, Gainesville, Florida, USAORCID Iconhttps://orcid.org/0000-0003-2240-7381
ORCID Icon
Pages 102-122 | Published online: 20 Mar 2020

Citations (13)

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Read on this site (2)

Jameson L. Hayes, Steven Holiday & Haseon Park. (2022) Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising 41:2, pages 210-232.
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Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn. (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image. Journal of Current Issues & Research in Advertising 43:1, pages 90-105.
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Articles from other publishers (11)

Wen Zhao. (2023) Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion. Journal of Creative Communications 18:3, pages 309-327.
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Wen Zhao, Yang Cheng & Yen-I Lee. (2023) Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions. Computers in Human Behavior 144, pages 107736.
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Agnieszka Kacprzak & Przemysław Hensel. (2023) Exploring online customer experience: A systematic literature review and research agenda. International Journal of Consumer Studies.
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Naveed Ahmad, Zia Ullah, Esra AlDhaen & Irfan Siddique. (2023) Promoting the advocacy behavior of customers through corporate social responsibility: The role of brand admiration. Business and Society Review 128:2, pages 367-386.
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Sangchul Park, Sanghoon Kim & Sungsook Ahn. (2023) Understanding the effect of art infusion type on retail product shopping: An attention to the intervening role of customers’ financial wealth. Journal of Retailing and Consumer Services 70, pages 103154.
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Yang Cheng, Yuan Wang, Wen Zhao, Kaijie Zhang, Xinyi Cai & Hua Jiang. (2022) Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication. Social Science Computer Review, pages 089443932211114.
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Yuhosua Ryoo. (2022) Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions. Journal of Business Research 146, pages 13-31.
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Yang Cheng, Yuan Wang & Wen Zhao. (2022) Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos. International Journal of Environmental Research and Public Health 19:9, pages 5056.
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Tae Hyun Baek & Sukki Yoon. (2022) Pride and gratitude: Egoistic versus altruistic appeals in social media advertising. Journal of Business Research 142, pages 499-511.
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Yunshan Geng. (2022) Virtual Reality (VR) Advertising Communication Design Based on 3D Wireless Active Visual Sensing. Journal of Sensors 2022, pages 1-9.
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Priska Breves & Nicola Dodel. (2021) The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360° commercials. Multimedia Tools and Applications 80:18, pages 27299-27322.
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