https://orcid.org/0000-0002-8719-7605
Citations (14)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (7)
Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang. (2023) Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials. Journal of Current Issues & Research in Advertising 44:2, pages 123-141.
Read now
Read now
Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller. (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany. Journal of Current Issues & Research in Advertising 43:4, pages 337-359.
Read now
Read now
Xiaofei Pan & Sukki Yoon. (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing. Journal of Current Issues & Research in Advertising 43:3, pages 301-318.
Read now
Read now
Yiran Su, James Du, Rui Biscaia & Yuhei Inoue. (2022) We are in this together: sport brand involvement and fans’ well-being. European Sport Management Quarterly 22:1, pages 92-119.
Read now
Read now
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan. (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement. Journal of Current Issues & Research in Advertising 43:1, pages 106-121.
Read now
Read now
Kashif Farhat, Wajeeha Aslam & Sany Sanuri Mohd Mokhtar. (2021) Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective. Journal of Internet Commerce 20:3, pages 319-354.
Read now
Read now
Matthew Pittman, Glenna L. Read & Jie Chen. (2021) Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers. Journal of Current Issues & Research in Advertising 42:2, pages 175-196.
Read now
Read now
Articles from other publishers (7)
Iryna Pentina, Tyler Hancock & Tianling Xie. (2023) Exploring relationship development with social chatbots: A mixed-method study of replika. Computers in Human Behavior 140, pages 107600.
Crossref
Crossref
Kapil Kaushik, Abhishek Mishra & Dianne Cyr. (2023) ‘Riding out the pandemic’: The role of brand message appeals on social media in shaping consumer responses. Journal of Business Research 155, pages 113449.
Crossref
Crossref
Ashley Deutsch & Ashton Mouton. (2022) Prosocial messaging during the COVID-19 pandemic: a longitudinal examination of email advertisements. Qualitative Market Research: An International Journal 25:4, pages 511-531.
Crossref
Crossref
Yuhosua Ryoo. (2022) Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions. Journal of Business Research 146, pages 13-31.
Crossref
Crossref
Tae Hyun Baek & Sukki Yoon. (2022) Pride and gratitude: Egoistic versus altruistic appeals in social media advertising. Journal of Business Research 142, pages 499-511.
Crossref
Crossref
Wilson Ndasi, Elvira Bolat & Gelareh Roushan. (2021) Cause-Related Marketing Advertising Formats on Nonprofit Websites. Journal of Advertising Research 61:3, pages 289-302.
Crossref
Crossref
Kapil Kaushik, Abhishek Mishra & Dianne Cyr. (2022) ‘Riding Out the Pandemic’: Brand Communication on Social Media and Consumer Engagement. SSRN Electronic Journal.
Crossref
Crossref