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Journal of Current Issues & Research in Advertising Volume 42, 2021 - Issue 1: Spotlight on Gender in Advertising
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Special Issue

The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads

Harsha GangadharbatlaAdvertising, Public Relations and Media Design, College of Media, Communication and Information, University of Colorado, Boulder, Colorado, USA; Correspondence[email protected]
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Deepti KhedekarDepartment of Communication, University of Colorado, Boulder, Colorado, USAView further author information
Pages 49-61 | Published online: 29 Sep 2020

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Ria Wiid, Tomas Müllern & Adele Berndt. (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues & Research in Advertising 44:1, pages 1-23.
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Khalid Alharbi & Kelli Boling. (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media. Journal of Current Issues & Research in Advertising 43:2, pages 165-184.
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Harsha Gangadharbatla. (2021) Covid-19 and Advertising: The Case for a Paradigm Shift. Journal of Current Issues & Research in Advertising 42:1, pages 1-18.
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