Citations: Does ‘Inspiration Porn’ Inspire? How Disability and Challenge Impact Attitudinal Evaluations of Advertising

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Citations (8)

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Read on this site (4)

Sihem Ben Saad. (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent. Journal of Current Issues & Research in Advertising 44:3, pages 295-331.
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Xuan Zhou, Chen Lou & Xun (Irene) Huang. (2023) Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness. Journal of Advertising 0:0, pages 1-17.
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Jonatan Södergren & Niklas Vallström. (2022) Disability in influencer marketing: a complex model of disability representation. Journal of Marketing Management 0:0, pages 1-31.
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Xiaofei Pan & Sukki Yoon. (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing. Journal of Current Issues & Research in Advertising 43:3, pages 301-318.
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Articles from other publishers (4)

Younghwa Lee, Marat Bakpayev, Sukki Yoon & Kacy Kim. (2023) Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals. Journal of Consumer Marketing 40:6, pages 702-711.
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Tiao Hu, Michael Cottingham, Deborah Shapiro & Don Lee. (2023) Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby. International Journal of Sports Marketing and Sponsorship.
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Minhong Kim, Jinwoo Park & Youngmin Yoon. (2022) Assessing spectator motivation for the Paralympics: the mediating role of attitude. International Journal of Sports Marketing and Sponsorship 24:1, pages 186-202.
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Jordan Foster & David Pettinicchio. 2023. The Palgrave Handbook of Disability and Communication. The Palgrave Handbook of Disability and Communication 273 291 .

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