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Journal of Current Issues & Research in Advertising Volume 42, 2021 - Issue 2: Devil or Angel on My Shoulder? Vice and Virtue in Advertising
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Articles

Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers

Matthew Pittmana School of Advertising and Public Relations, University of Tennessee Knoxville, Knoxville, Tennessee, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8719-7605
ORCID Icon,
Glenna L. Readb Department of Advertising and Public Relations, University of Georgia, Athens, Georgia, USA
&
Jie Chena School of Advertising and Public Relations, University of Tennessee Knoxville, Knoxville, Tennessee, USA
Pages 175-196 | Published online: 25 Mar 2021

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Eun Yeon Kang & Soo Yeon Kang. (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors. Journal of Current Issues & Research in Advertising 44:4, pages 473-496.
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Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt. (2023) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising. Journal of Current Issues & Research in Advertising 0:0, pages 1-17.
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Jun Yan, Jingjing Pan, Zhen Li & Yaping Chang. (2023) Promoting eco-friendly advertising on social media: the fit between appeals and tie strength. International Journal of Advertising 0:0, pages 1-29.
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Matthew Pittman & Tyler Milfeld. (2023) Enviro-Bragging: When Influencers Should Not Be Humble about a Brand’s Sustainability. Journal of Interactive Advertising 23:3, pages 259-274.
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Tyler Milfeld & Matthew Pittman. (2023) Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers. International Journal of Advertising 0:0, pages 1-29.
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Patrick Hartmann, Aitor Marcos, Juana Castro & Vanessa Apaolaza. (2023) Perspectives: Advertising and climate change – Part of the problem or part of the solution?. International Journal of Advertising 42:2, pages 430-457.
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Rachel Esther Lim & Ji Mi Hong. (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising. Journal of Current Issues & Research in Advertising 43:4, pages 421-436.
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Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller. (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany. Journal of Current Issues & Research in Advertising 43:4, pages 337-359.
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Eric Haley & Matthew Pittman. (2022) Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media. Journal of Advertising 51:3, pages 323-335.
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WooJin Kim, Yuhosua Ryoo, Sukki Yoon & Kacy Kim. (2021) Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals. International Journal of Advertising 40:8, pages 1320-1342.
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Inhye Kim, Yung Kyun Choi & Sungmi Lee. (2021) How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture. International Journal of Advertising 40:8, pages 1247-1264.
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