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Journal of Current Issues & Research in Advertising Volume 42, 2021 - Issue 2: Devil or Angel on My Shoulder? Vice and Virtue in Advertising
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Articles

The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence

Shiyun TianDepartment of Strategic Communication, University of Miami, Coral Gables, Florida, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7293-8178
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Jo-Yun LiDepartment of Strategic Communication, University of Miami, Coral Gables, Florida, USAORCID Iconhttps://orcid.org/0000-0003-0245-7306
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Pages 138-155 | Published online: 03 Jun 2021

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Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt. (2023) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising. Journal of Current Issues & Research in Advertising 0:0, pages 1-17.
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WooJin Kim, Yuhosua Ryoo, Minette Drumwright & Sukki Yoon. (2023) Hypocrisy Induction in Advertising. Journal of Advertising 52:3, pages 349-368.
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Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek. (2023) Message assertiveness and price discounts: differences between hedonic and utilitarian consumption. International Journal of Advertising 0:0, pages 1-24.
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Rachel Esther Lim & Ji Mi Hong. (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising. Journal of Current Issues & Research in Advertising 43:4, pages 421-436.
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