Advanced search
Publication Cover
Journal of Current Issues & Research in Advertising Volume 43, 2022 - Issue 4
Submit an article Journal homepage
518
Views
7
CrossRef citations to date
0
Altmetric
Research Articles

Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany

Sophia Muellera Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, Florida, USACorrespondence[email protected]
,
Sandra Diehlb Department of Media and Communications, University of Klagenfurt, Klagenfurt, AustriaORCID Iconhttps://orcid.org/0000-0002-0422-5579
ORCID Icon,
Charles R. Taylorc Department of Marketing, Villanova Business School, Villanova, Pennsylvania, USA
,
Ralf Terlutterd Department of Marketing and International Management, University of Klagenfurt, Klagenfurt, AustriaORCID Iconhttps://orcid.org/0000-0003-2284-5816
ORCID Icon &
Barbara Muellere Department of Advertising, College of Journalism and Media Studies, San Diego State University, San Diego, California, USA
Pages 337-359 | Published online: 13 Jun 2022

Citations (7)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (6)

Tingting Yang, Chen Lou & Edson C. Tandoc$suffix/text()$suffix/text(). (2023) Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women. International Journal of Advertising 42:8, pages 1315-1351.
Read now
Evgeniia Belobrovkina & Shelly Rodgers. (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory. Journal of Current Issues & Research in Advertising 44:4, pages 497-516.
Read now
Yuhosua Ryoo, Soheil Kafiliveyjuyeh, Jung Ah Lee, WooJin Kim & Yongjun Sung. (2023) The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns. International Journal of Advertising 0:0, pages 1-31.
Read now
Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek. (2023) Message assertiveness and price discounts: differences between hedonic and utilitarian consumption. International Journal of Advertising 0:0, pages 1-24.
Read now
Amanda S. Bradshaw. (2023) To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks. Journal of Current Issues & Research in Advertising 44:2, pages 142-168.
Read now
Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang. (2023) Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials. Journal of Current Issues & Research in Advertising 44:2, pages 123-141.
Read now

Articles from other publishers (1)

Tae Hyun Baek, Jungkeun Kim, Sukki Yoon, Yung Kyun Choi & Charles R. Taylor. (2023) The COVID ‐19 threat and luxury advertising . Journal of Consumer Behaviour 22:3, pages 582-596.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.