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Research Article

Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce

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Pages 156-174 | Received 19 Nov 2020, Accepted 21 Jan 2021, Published online: 11 May 2021

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Khai Wah Khaw, Alhamzah Alnoor, Hadi Al-Abrrow, XinYing Chew, Abdullah Mohammed Sadaa, Sammar Abbas & Zeeshan Zaib Khattak. (2022) Modelling and Evaluating Trust in Mobile Commerce: A Hybrid Three Stage Fuzzy Delphi, Structural Equation Modeling, and Neural Network Approach. International Journal of Human–Computer Interaction 38:16, pages 1529-1545.
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