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Original Articles

The Impact of Adaptive Seiling on Sales Effectiveness Within the Pharmaceutical Industry

Pages 106-125 | Published online: 21 Dec 2015

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (3)

Erdener Kaynak, Ali Kara, Clement S. F. Chow & Tommi Laukkanen. (2016) Role of adaptive selling and customer orientation on salesperson performance: Evidence from two distinct markets of Europe and Asia. Journal of Transnational Management 21:2, pages 62-83.
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Gabriel Morelli & Ashley Braganza. (2012) Goal setting barriers: a pharmaceutical sales force case study. The International Journal of Human Resource Management 23:2, pages 312-332.
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DawnR. Deeter-Schmelz & JaneZ. Sojka. (2007) Personality Traits and Sales Performance: Exploring Differential Effects of Need For Cognition and Self-Monitoring. Journal of Marketing Theory and Practice 15:2, pages 145-157.
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Articles from other publishers (7)

Hyung Sik Im, Shin Kook Kang, Kwang-Su Lee & Jin Tae Hong. (2019) The Effectiveness of Facilitation Education for Call Quality of Medical Representative in Pharmaceutical Industry. The Korean Journal of Health Service Management 13:4, pages 215-228.
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Duleep Delpechitre & David S. Baker. (2017) Cross-Cultural Selling: Examining the Importance of Cultural Intelligence in Sales Education. Journal of Marketing Education 39:2, pages 94-108.
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Yam B. Limbu, C. Jayachandran, Barry J. Babin & Robin T. Peterson. (2016) Empathy, nonverbal immediacy, and salesperson performance: the mediating role of adaptive selling behavior. Journal of Business & Industrial Marketing 31:5, pages 654-667.
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Ali Kara, Syed Saad Andaleeb, Mehmet Turan & Serap Cabuk. (2013) An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 13:2, pages 102-114.
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Mark C. Johlke. (2006) Sales presentation skills and salesperson job performance. Journal of Business & Industrial Marketing 21:5, pages 311-319.
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Leroy RobinsonJr.Jr., Greg W. Marshall & Miriam B. Stamps. (2005) An empirical investigation of technology acceptance in a field sales force setting. Industrial Marketing Management 34:4, pages 407-415.
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David A Reid, Ellen Bolman Pullins & Richard E Plank. (2002) The impact of purchase situation on salesperson communication behaviors in business markets. Industrial Marketing Management 31:3, pages 205-213.
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