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Original Articles

Adoption of Novel Consumer Durable Goods in Less Developed Countries

Pages 77-90 | Published online: 21 Dec 2015

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Larry Giunipero, Edward Ramirez & Esther Swilley. (2012) The Antecedents and Consequences of E-Purchasing Tools Usage in Supply Management. Journal of Marketing Theory and Practice 20:3, pages 279-292.
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Articles from other publishers (1)

XIAOHUI SHI & KIRAN FERNANDES. (2014) EXPLORING THE ROLE OF INNOVATIVENESS AND OPINION LEADERSHIP IN DIFFUSION. International Journal of Innovation Management 18:04, pages 1450029.
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