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Journal of Marketing Theory and Practice Volume 6, 1998 - Issue 1: Special Issue on Electronic Commerce
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Conceptual Articles

Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A ReviewFootnote

Mohammed Abdur RazzaqueNational University of SingaporeView further author information
Pages 1-15 | Published online: 15 Dec 2015

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Anthony A. Beaton, Daniel C. Funk, Lynn Ridinger & Jeremy Jordan. (2011) Sport involvement: A conceptual and empirical analysis. Sport Management Review 14:2, pages 126-140.
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AnthonyA. Beaton & DanielC. Funk. (2008) An Evaluation of Theoretical Frameworks for Studying Physically Active Leisure. Leisure Sciences 30:1, pages 53-70.
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Michael Jay Polonsky & Paul Whitelaw. (2006) A Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics. Marketing Education Review 16:3, pages 59-72.
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Articles from other publishers (11)

Abinash Panda & Rajen K. Gupta. (2014) Making academic research more relevant: A few suggestions. IIMB Management Review 26:3, pages 156-169.
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Suraksha Gupta & V. Kumar. (2013) Sustainability as corporate culture of a brand for superior performance. Journal of World Business 48:3, pages 311-320.
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Nir Kshetri, Prashant Palvia & Hua Dai. (2011) Chinese institutions and standardization: The case of government support to domestic third generation cellular standard. Telecommunications Policy 35:5, pages 399-412.
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B. Nathaniel CarrIIII. (2008) Paths to marketing's future: a sub‐first tier GATORE principle perspective. European Journal of Marketing 42:11/12, pages 1145-1155.
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Michael Jay Polonsky. (2008) Publishing on publishing: streams in the literature. European Business Review 20:5, pages 401-420.
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Lisa D. Spiller & Carol Scovotti. (2008) Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses. Journal of Marketing Education 30:1, pages 66-81.
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Ian F. Wilkinson & David M. Gray. (2021) The Production and Consumption of Marketing Theory. Australasian Marketing Journal 15:1, pages 39-52.
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André Cauduro D'Angelo, Heleno Schneider & Juliano Aita Larán. (2006) Marketing de relacionamento junto a consumidores finais: um estudo exploratório com grandes empresas brasileiras. Revista de Administração Contemporânea 10:1, pages 73-93.
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Howard R. Moskowitz, Sebastiano Porretta & Matthias Silcher. 2005. Concept Research in Food Product Design and Development. Concept Research in Food Product Design and Development 1 18 .
Michael R. Hyman. (2004) Revising the structural framework for marketing management. Journal of Business Research 57:9, pages 923-932.
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Jan Stentoft Arlbjørn & Arni Halldorsson. (2002) Logistics knowledge creation: reflections on content, context and processes. International Journal of Physical Distribution & Logistics Management 32:1, pages 22-40.
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