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Original Articles

The Internet as a Marketing Tool

Pages 1-11 | Published online: 15 Dec 2015

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (13)

Matthias B. Schulten & Michaela Rauch. (2015) Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests. Journal of Marketing Theory and Practice 23:1, pages 21-37.
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Margaret Bruce & MichaelR. Solomon. (2013) Managing for Media Anarchy: A Corporate Marketing Perspective. Journal of Marketing Theory and Practice 21:3, pages 307-318.
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Robert Grant, RodneyJ. Clarke & Elias Kyriazis. (2013) Modelling real-time online information needs: A new research approach for complex consumer behaviour. Journal of Marketing Management 29:7-8, pages 950-972.
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Timo Christophersen & Udo Konradt. (2012) Development and validation of a formative and a reflective measure for the assessment of online store usability. Behaviour & Information Technology 31:9, pages 839-857.
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Sean Sands, Carla Ferraro & Sandra Luxton. (2010) Does the online channel pay? A comparison of online versus offline information search on physical store spend. The International Review of Retail, Distribution and Consumer Research 20:4, pages 397-410.
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Nazmi Kozak. (2007) Transformation of Tourism Distribution Channels: Implications of e-Commerce for Turkish Travel Agencies. Journal of Hospitality & Leisure Marketing 15:2, pages 95-119.
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Scott Markham, Rebecca Gatlin-Watts & Joseph Cangelosi. (2006) The Internet and Its Relationship to Buyer Behavior Theory. Journal of Internet Commerce 5:1, pages 69-86.
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Lisa Hyunjung Kim, Dong Jin Kim & JerroldK. Leong. (2005) The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online. Journal of Hospitality & Leisure Marketing 13:2, pages 33-53.
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Man Luo, Ruomei Feng & LipingA. Cai. (2004) Information Search Behavior and Tourist Characteristics. Journal of Travel & Tourism Marketing 17:2-3, pages 15-25.
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Jong Won Park, Sung Jun Yoon & Dong Choon Choi. (2003) Flow를 이용한 소비자 구매의도에 관한 연구. Journal of Global Academy of Marketing Science 12:1, pages 59-75.
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StevenM. Edwards & Carrie La Ferle. (2003) Role-Taking: Enhancing the Online Experience. Journal of Current Issues & Research in Advertising 25:2, pages 45-56.
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Kenneth A. Saban, Elaine McGivern & Jan Napoleon Saykiewicz. (2002) A Critical Look at the Impact of Cybercrime on Consumer Internet Behavior. Journal of Marketing Theory and Practice 10:2, pages 29-37.
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Waymond Rodgers & Tam Nguyen. (2022) Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways. Journal of Business Ethics 178:4, pages 1043-1061.
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Jovanna Nathalie Cervantes-Guzmán. (2021) The Evolution of Women Entrepreneurs. Journal of Technological Advancements 1:1, pages 1-19.
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Ha-Lim Rhee & Kyu-Hye Lee. (2021) Enhancing the Sneakers Shopping Experience through Virtual Fitting Using Augmented Reality. Sustainability 13:11, pages 6336.
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Jovanna Nathalie Cervantes-Guzmán. 2021. Human Factors Issues and the Impact of Technology on Society. Human Factors Issues and the Impact of Technology on Society 140 163 .
Jovanna Nathalie Cervantes-Guzmán. 2021. Disruptive Technology and Digital Transformation for Business and Government. Disruptive Technology and Digital Transformation for Business and Government 196 214 .
Jovanna Nathalie Cervantes-Guzmán. 2021. Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era. Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era 205 224 .
Oumayma Labti & Ezzohra Belkadi. 2021. Proceedings of International Conference on Sustainable Expert Systems. Proceedings of International Conference on Sustainable Expert Systems 77 93 .
Jovanna Nathalie Cervantes Guzmán. 2020. Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making. Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making 250 268 .
Dilaysu Cinar. 2020. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage 221 241 .
Chandan A. ChavadiSindhu R. MenonMonika Sirothiya. (2019) Measuring Service Quality Perceptions of Indian E-retailers: An Evaluative Study. Metamorphosis: A Journal of Management Research 18:2, pages 92-102.
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Kamal Singh Rathaur & Atul Kumar Agarwal. 2019. Application of Gaming in New Media Marketing. Application of Gaming in New Media Marketing 215 235 .
Tingting Tong & Haizheng Li. (2018) Demand for MOOC - An Application of Big Data. China Economic Review 51, pages 194-207.
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Nur Jahan Khan, Mohammed Abdur Razzaque & Nik Mohd Hazrul. (2017) Intention of and commitment towards purchasing luxury products. Journal of Islamic Marketing 8:3, pages 476-495.
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Rebeca Cordero-Gutiérrez & Libia Santos-Requejo. (2016) Intention to participate in online commercial experiments by social network’s users. Management Research Review 39:4, pages 378-398.
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Udo Konradt, Friedemann W. Nerdinger & Thomas Ellwart. 2016. Encyclopedia of E-Commerce Development, Implementation, and Management. Encyclopedia of E-Commerce Development, Implementation, and Management 2332 2343 .
Udo Konradt, Gunther Held, Timo Christophersen & Friedemann W. Nerdinger. (2012) The Role of Usability in E-Commerce Services. International Journal of E-Business Research 8:4, pages 57-76.
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Maktoba Omar, Ian Bathgate & Sonny Nwankwo. (2011) Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness Review 21:2, pages 224-237.
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Shengnan Li & Jianbo Niu. (2009) Notice of Retraction: Corporate Governance and Governance Premium: Evidence from China. Notice of Retraction: Corporate Governance and Governance Premium: Evidence from China.
Long‐Yi Lin & Yeun‐Wen Chen. (2009) A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks. Tourism Review 64:3, pages 28-48.
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Kevin Filo, Daniel C. Funk & Glen Hornby. (2009) The Role of Web Site Content on Motive and Attitude Change for Sport Events. Journal of Sport Management 23:1, pages 21-40.
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Achita (Mi) Muthitacharoen, Mark L. Gillenson & Nattawat Suwan. (2006) Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences. Information & Management 43:5, pages 678-695.
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Marie-Odile Richard. (2005) Modeling the impact of internet atmospherics on surfer behavior. Journal of Business Research 58:12, pages 1632-1642.
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Guilherme Pires, John Stanton & Andrew Eckford. (2004) Influences on the perceived risk of purchasing online. Journal of Consumer Behaviour 4:2, pages 118-131.
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Jillian C. Sweeney & Wade Lapp. (2004) Critical service quality encounters on the Web: an exploratory study. Journal of Services Marketing 18:4, pages 276-289.
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Yooncheong Cho, Il Im, Jerry Fjermestad & Starr Roxanne Hiltz. (2003) The impact of product category on customer dissatisfaction in cyberspace. Business Process Management Journal 9:5, pages 635-651.
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E.W.T. Ngai. (2003) Internet marketing research (1987‐2000): a literature review and classification. European Journal of Marketing 37:1/2, pages 24-49.
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Kuan-Pin Chiang & Ruby Roy Dholakia. (2003) Factors Driving Consumer Intention to Shop Online: An Empirical Investigation. Journal of Consumer Psychology 13:1-2, pages 177-183.
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Brett Lawton & Shirley Gregor. 2003. Seeking Success in E-Business. Seeking Success in E-Business 239 257 .
Seongcheol Kim. (2002) Firm characteristics influencing the extent of electronic billing adoption: an empirical study in the US telecommunication industry. Telematics and Informatics 19:3, pages 201-223.
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Richard T. Grenci & Peter A. Todd. (2002) Solutions-driven marketing. Communications of the ACM 45:3, pages 64-71.
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Jasmin Bergeron. (2016) Les facteurs qui influencent la fidélité des clients qui achètent sur Internet. Recherche et Applications en Marketing (French Edition) 16:3, pages 39-53.
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Soyeon Shim, Mary Ann Eastlick, Sherry L Lotz & Patricia Warrington. (2001) An online prepurchase intentions model. Journal of Retailing 77:3, pages 397-416.
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E.J. Sujdak. (2001) Ethical issues with target marketing on the Internet. Ethical issues with target marketing on the Internet.
George A. Zsidisin, Minjoon Jun & Laural L. Adams. (2000) The relationship between information technology and service quality in the dual‐direction supply chain. International Journal of Service Industry Management 11:4, pages 312-328.
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Dr. Umamaheswari K.. (2019) India's Tough Situation to Fight Air Pollution: A Matter of Concern - A Case Study. SSRN Electronic Journal.
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Dr. Mohit Sharma, Dr. Sudhinder Singh Chowhan, Dr. Devesh Gupta & Mr. Vishal Srivastava. (2015) Consumer Perception on Online-Business: A Marketing Strategy for New Entrepreneur. SSRN Electronic Journal.
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Dr. Mohit Sharma, Prof. Devendra Kumar Pathak & Dr. Sudhinder SIngh Chowhan. (2014) E-Business: Strategic Management Practice for New Entrepreneurship. SSRN Electronic Journal.
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