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Journal of Marketing Theory and Practice Volume 10, 2002 - Issue 2: Theme Issues: Computer Mediated Marketing
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Original Articles

An Internet-Mediated Market Orientation (IMO): Building a Theory

Soonhong MinGeorgia Southern UniversityView further author information
,
Seokwoo SongUniversity of Texas-ArlingtonView further author information
&
James S. KeeblerSt. Cloud State UniversityView further author information
Pages 1-11 | Published online: 07 Dec 2015

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Abdulrahman Al-Surmi, Mahdi Bashiri & Ioannis Koliousis. (2022) AI based decision making: combining strategies to improve operational performance. International Journal of Production Research 60:14, pages 4464-4486.
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Shwu-Ing Wu & Hsiu-Ju Chan. (2011) Perceived service quality and self-concept influences on consumer attitude and purchase process: A comparison between physical and internet channels. Total Quality Management & Business Excellence 22:1, pages 43-62.
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Wei-Shang Fan & Ming-Chun Tsai. (2010) Factors driving website success – the key role of Internet customisation and the influence of website design quality and Internet marketing strategy. Total Quality Management & Business Excellence 21:11, pages 1141-1159.
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RobertW. Stone, DavidJ. Good & Lori Baker-Eveleth. (2007) The impact of information technology on individual and firm marketing performance. Behaviour & Information Technology 26:6, pages 465-482.
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Jaime Rivera Camino & Víctor Molero Ayala. (2006) The Construct of “Market Orientation” in an IberoAmerican Context. Journal of Euromarketing 15:3, pages 23-49.
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Articles from other publishers (27)

Mohammad Osman Gani, Anisur R. Faroque & Yoshi TakahashiMohammad Osman Gani, Anisur R. Faroque & Yoshi Takahashi. 2023. Export Market Orientation. Export Market Orientation 77 84 .
Saeed Tajdini. (2022) The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective. Journal of Marketing Analytics.
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Francisco Peco-Torres, Ana Isabel Polo-Peña & Dolores María Frías-Jamilena. (2021) Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance. Journal of Hospitality and Tourism Management 47, pages 46-57.
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Lishan Xie, Xinhua Guan, Qiyin Cheng & Tzung-Cheng T.C. Huan. (2020) Using customer knowledge for service innovation in travel agency industry. Journal of Hospitality and Tourism Management 45, pages 113-123.
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Chia-Ling (Eunice) Liu, Yingying Zhang-Zhang & Pervez Nasim Ghauri. (2020) The influence of internet marketing capabilities on international market performance. International Marketing Review 37:3, pages 447-469.
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Abdulrahman Al-Surmi, Guangming Cao & Yanqing Duan. (2020) The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management 84, pages 39-49.
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Hui-Ling Huang & Yue-Yang Chen. 2019. Finding New Ways to Engage and Satisfy Global Customers. Finding New Ways to Engage and Satisfy Global Customers 639 650 .
Wen-Jang (Kenny) Jih. 2016. Encyclopedia of E-Commerce Development, Implementation, and Management. Encyclopedia of E-Commerce Development, Implementation, and Management 248 261 .
Po-Hsing Tseng & Chun-Hsiung Liao. (2015) Supply chain integration, information technology, market orientation and firm performance in container shipping firms. The International Journal of Logistics Management 26:1, pages 82-106.
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Ibrahim M. Al-Jabri & Narcyz Roztocki. (2015) Adoption of ERP systems: Does information transparency matter?. Telematics and Informatics 32:2, pages 300-310.
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José M. Merigó, Cimar Rocha & Sergio Garcia-Agreda. (2011) Entrepreneurial intervention in electronic markets: the influence of customer participation. International Entrepreneurship and Management Journal 9:4, pages 521-529.
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Daniel Palacios‐Marques, Alejandro Zegarra Saldaña & Jose Enrique Vila. (2013) What are the relationships among Web 2.0, market orientation and innovativeness?. Kybernetes 42:5, pages 754-765.
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Wen-Jang Jih. 2013. Managing Information Resources and Technology. Managing Information Resources and Technology 109 123 .
Su-Fang Lee & Wen-Jang Jih. (2012) Exploring the Effects of Blog Visit Experience on Relationship Quality. International Journal of E-Business Research 8:2, pages 1-14.
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Wen-Jang Jih & Su-Fang Lee. 2012. Transformations in E-Business Technologies and Commerce. Transformations in E-Business Technologies and Commerce 79 92 .
Seongbae Lim, Alejandro Zegarra Saldaña & Pablo E. Zegarra Saldaña. (2011) Do market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firms. International Entrepreneurship and Management Journal 7:4, pages 465-477.
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Wen-Jang Jih. (2011) Impact of e-CRM on Website Loyalty of a Public Organization’s Customers. Information Resources Management Journal 24:2, pages 46-60.
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Mesude Canan Ozturk. 2011. Marketing Online Education Programs. Marketing Online Education Programs 248 261 .
Wen-Jang Jih & Su-Fang Lee. (2010) Effects of e-CRM Value Perceptions on Website Loyalty. International Journal of E-Business Research 6:3, pages 1-14.
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Patrick I. Jeffers. (2010) Embracing sustainability. International Journal of Operations & Production Management 30:3, pages 260-287.
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Mauro Borges, Norberto Hoppen & Fernando Bins Luce. (2009) Information technology impact on market orientation in e-business. Journal of Business Research 62:9, pages 883-890.
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Christian Homburg, Jan Wieseke & Torsten Bornemann. (2009) Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge. Journal of Marketing 73:4, pages 64-81.
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Moez Bellaaj. (2010) Effets modérateurs des capacités complémentaires dans le e-commerce. Revue internationale P.M.E. 22:2, pages 9-40.
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Wen-Jang Jih, Su-Fang Lee & Yuan-Cheng Tsai. 2008. E-Business Models, Services and Communications. E-Business Models, Services and Communications 305 323 .
Colin Jones. (2004) An alternative view of small firm adaptation. Journal of Small Business and Enterprise Development 11:3, pages 362-370.
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COLIN JONES & ROB HECKER. (2011) e-EXTINCTION: AN ILLUSION OF KNOWLEDGE, THE PRESENCE OF IGNORANCE, OR EVOLUTIONARY FATE?. Journal of Enterprising Culture 11:04, pages 359-378.
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Colin Jones, Rob Hecker & Peter Holland. (2003) Small firm Internet adoption: opportunities forgone, a journey not begun. Journal of Small Business and Enterprise Development 10:3, pages 287-297.
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