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Journal of Marketing Theory and Practice Volume 11, 2003 - Issue 2
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Original Articles

The Impact of Noise on Recall of Advertisements

Bob T. WuBowling Green State UniversityView further author information
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Stephen J. NewellWestern Michigan UniversityView further author information
Pages 56-65 | Published online: 02 Dec 2015

Citations (4)

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Read on this site (1)

HieuP. Nguyen, JamesM. Munch & MerylP. Gardner. (2014) Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study. Journal of Marketing Theory and Practice 22:1, pages 25-40.
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Articles from other publishers (3)

Amar Nuriman Izudin, Endang Ruswanti & Moehammad Unggul Januarko. (2020) The Effect of YouTube eWOM on Consumer Buying Interest. Revista CEA 6:12, pages 167-179.
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Jenny Lloyd. (2009) Keeping both the baby and the bathwater: scoping a new model of political marketing communication. International Review on Public and Nonprofit Marketing 6:2, pages 119-135.
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Sergio A. Molina-Murillo & Timothy M. Smith. (2008) Exploring the use and impact of LCA-based information in corporate communications. The International Journal of Life Cycle Assessment 14:2, pages 184-194.
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