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Journal of Marketing Theory and Practice Volume 25, 2017 - Issue 2
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Original Articles

A Multi-Valenced Perspective on Consumer Engagement Within a Social Service

Kay NaumannDepartment of Marketing and Management, Macquarie University, Sydney, NSW, AustraliaCorrespondence[email protected]
,
Jana BowdenDepartment of Marketing and Management, Macquarie University, Sydney, NSW, AustraliaCorrespondence[email protected]
&
Mark GabbottAdelaide Business School, University of Adelaide, SA, AustraliaCorrespondence[email protected]
Pages 171-188 | Published online: 16 Feb 2017

Citations (22)

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Yolanda Obaze, Heng Xie, Victor R. Prybutok, Wesley Randall & Daniel A. Peak. (2023) Contextualization of Relational Connectedness Construct in Relationship Marketing. Journal of Nonprofit & Public Sector Marketing 35:2, pages 111-143.
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Matias Lievonen, Jana Bowden & Vilma Luoma-aho. (2023) Towards a typology of negative engagement behavior in social media. The Service Industries Journal 43:3-4, pages 238-259.
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Diem Khac Xuan Do, Kaleel Rahman, Linda J. Robinson & Jana Bowden. (2023) Negative customer engagement in emerging markets: cognitive dimension. Journal of Strategic Marketing 31:2, pages 370-402.
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Diem Khac Xuan Do & Jana Lay-Hwa Bowden. (2023) Negative customer engagement behaviour in a service context. The Service Industries Journal 0:0, pages 1-24.
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Rania S. Hussein, Salah S. Hassan & David Ashley. (2021) Social media continuation intention: a contrarian analysis. Journal of Marketing Theory and Practice 29:2, pages 175-188.
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Articles from other publishers (17)

Liliane Abboud, Helen L. Bruce & Jamie Burton. (2023) I can’t always get what I want: low power, service customer (dis)engagement and wellbeing. European Journal of Marketing 57:10, pages 2713-2736.
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XinMei Ye, Hira Batool & Shi-Zheng Huang. (2023) The effect of e-commerce livestreaming services on customer loyalty: a test of the chain mediation model. Journal of Innovation and Entrepreneurship 12:1.
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Loic Pengtao Li, Catherine Frethey-Bentham, Biljana Juric & Roderick J. Brodie. (2021) A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms. Australasian Marketing Journal 31:1, pages 36-48.
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Sanket Vatavwala, Bipul Kumar, Arun Sharma, Aditya Billore & Ashish Sadh. (2022) Customer disengagement in business-to-business markets: A framework for analysis. Industrial Marketing Management 105, pages 114-130.
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Luigi Cantone, Pierpaolo Testa & Teresa Marrone. (2022) Issues in defining and placing consumer brand engagement. Italian Journal of Marketing 2022:2, pages 135-172.
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Weng Marc Lim, Tareq Rasul, Satish Kumar & Mamun Ala. (2022) Past, present, and future of customer engagement. Journal of Business Research 140, pages 439-458.
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Noel Yee Man Siu, Tracy Junfeng Zhang & Ho Yan Kwan. (2021) Reference effects and customer engagement in a museum visit. International Journal of Contemporary Hospitality Management 34:2, pages 482-508.
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Diem Khac Xuan Do, Kaleel Rahman & Linda Robinson. 2022. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace 431 443 .
Junaid Siddique, Amjad Shamim, Muhammad Nawaz, Ibrahima Faye & Mobashar Rehman. (2021) Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence. Frontiers in Psychology 11.
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Aaleya Rasool, Farooq Ahmad Shah & Jamid Ul Islam. (2020) Customer engagement in the digital age: a review and research agenda. Current Opinion in Psychology 36, pages 96-100.
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Filipa Rosado-Pinto & Sandra Maria Correia Loureiro. (2020) The growing complexity of customer engagement: a systematic review. EuroMed Journal of Business 15:2, pages 167-203.
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Kay Naumann, Jana Bowden & Mark Gabbott. (2020) Expanding customer engagement: the role of negative engagement, dual valences and contexts. European Journal of Marketing 54:7, pages 1469-1499.
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Sabine Fliess & Maarten Volkers. (2019) Trapped in a service encounter. Journal of Service Management 31:1, pages 79-114.
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Yolanda Obaze. (2019) The transformative community-based humanitarian service ecosystem. Journal of Humanitarian Logistics and Supply Chain Management 9:3, pages 410-437.
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Diem Khac Xuan Do, Kaleel Rahman & Linda J. Robinson. (2019) Determinants of negative customer engagement behaviours. Journal of Services Marketing 34:2, pages 117-135.
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Matthew J. Alexander, Elina Jaakkola & Linda D. Hollebeek. (2018) Zooming out: actor engagement beyond the dyadic. Journal of Service Management 29:3, pages 333-351.
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Loic Pengtao Li, Biljana Juric & Roderick J. Brodie. (2018) Actor engagement valence. Journal of Service Management 29:3, pages 491-516.
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