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Journal of Marketing Theory and Practice Volume 26, 2018 - Issue 1-2: Special Issue on Social Media Marketing
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Original Articles

MARKETING LEADERS AND SOCIAL MEDIA: BLENDING PERSONAL AND PROFESSIONAL IDENTITIES

Debika SihiAssistant Professor of Business, Southwestern University, Georgetown, TX, [email protected].View further author information
&
Kara LawsonResearcher, Southwestern University, Georgetown, TX, [email protected].View further author information
Pages 38-54 | Published online: 02 Mar 2018

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Mohammed Majeed, Seidu Alhassan, Charles Asare, Iddrisu Mohammed & Kwame Simpe Ofori. (2023) Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective. Journal of African Business 0:0, pages 1-29.
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Arpita Agnihotri & Saurabh Bhattacharya. (2021) Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India. Journal of International Consumer Marketing 33:3, pages 280-302.
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