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Journal of Marketing Theory and Practice Volume 26, 2018 - Issue 1-2: Special Issue on Social Media Marketing
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Original Articles

NAVIGATING ONLINE BRAND ADVOCACY (OBA): AN EXPLORATORY ANALYSIS

Violetta WilkUWA Business School, The University of Western Australia, Perth, Australia, [email protected].View further author information
,
Paul HarriganAssociate Professor of Marketing, UWA Business School, The University of Western Australia, Perth, Australia, [email protected].View further author information
&
Geoffrey N. SoutarWinthrop Professor, UWA Business School, The University of Western Australia, Perth, Australia, [email protected].View further author information
Pages 99-116 | Published online: 02 Mar 2018

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Edmund Goh & Violetta Wilk. (2022) Showcasing Leximancer in tourism and hospitality research: a review of Leximancer-based research published in tourism and hospitality journals during 2014–2020. Tourism Recreation Research 0:0, pages 1-14.
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Sandra Maria Correia Loureiro, Faizan Ali & Murad Ali. (2022) Symmetric and Asymmetric Modeling to Understand Drivers and Consequences of Hotel Chatbot Engagement. International Journal of Human–Computer Interaction 0:0, pages 1-13.
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Ahmad Aljarah, Bassam Dalal, Blend Ibrahim & Eva Lahuerta-Otero. (2022) The attribution effects of CSR motivations on brand advocacy: psychological distance matters!. The Service Industries Journal 42:7-8, pages 583-605.
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Min Anna Maria Au-Yeung, Vincent Wing Sun Tung & Serene Wai Tsz Tse. (2022) Agile destination management and marketing. Tourism Recreation Research 0:0, pages 1-11.
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Violetta Wilk, Saalem Sadeque & Geoffrey N. Soutar. (2021) Exploring online destination brand advocacy. Tourism Recreation Research 0:0, pages 1-19.
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George Panigyrakis, Anastasios Panopoulos & Eirini Koronaki. (2020) All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self. International Journal of Advertising 39:5, pages 699-718.
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