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Journal of Marketing Theory and Practice Volume 27, 2019 - Issue 4: The Progression and Impact of the Sharing Economy
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Original Articles

A Shared Understanding: Redefining “Sharing” from a Consumer Perspective

Brandon J. ReichAssistant Professor of Marketing, School of Business, Portland State University, Portland, OR, [email protected].ORCID Iconhttps://orcid.org/0000-0002-2977-4339View further author information
ORCID Icon &
Hong YuanRichard P. Booth Associate Professor and Research Scholar, Lundquist College of Business, University of Oregon, Eugene, OR, [email protected].ORCID Iconhttps://orcid.org/0000-0003-2064-2361View further author information
ORCID Icon
Pages 430-444 | Published online: 19 Sep 2019

Citations (9)

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Read on this site (4)

Alexander S. Rose, Kelly Hewett & Randall L. Rose. (2023) The generalized exchange framework: A guide for managing norms in traditional & non-traditional markets. Journal of Marketing Theory and Practice 31:3, pages 276-299.
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Jennifer L. Stevens, Catherine M. Johnson & Mark R. Gleim. (2023) Why own when you can access? Motivations for engaging in collaborative consumption. Journal of Marketing Theory and Practice 31:1, pages 1-17.
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Clement Colin & Eric Brangier. (2022) The ergonomics of shareable things: from a synthesis of historical sharing activities to a set of criteria for physical sharing experiences. Theoretical Issues in Ergonomics Science 23:1, pages 1-24.
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Mohammad Reza Habibi. (2019) The Progression and Impact of the Sharing Economy; a Preface. Journal of Marketing Theory and Practice 27:4, pages 349-354.
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Articles from other publishers (5)

Rusty Stough & Christian Graham. (2023) Physical or digital media: the mediating role of psychological ownership. Journal of Research in Interactive Marketing.
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Pavel Pelech. (2023) Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?. Central European Business Review 12:3, pages 81-101.
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Mark R. Gleim, Jennifer L. Stevens & Catherine M. Johnson. (2022) Platform marketplaces: unifying our understanding of lateral exchange markets. European Journal of Marketing 57:1, pages 1-28.
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Sara Hanson, Monika Kukar‐Kinney & Hong Yuan. (2021) Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism. Psychology & Marketing 38:11, pages 2102-2121.
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Dan Wu & Yeman Huang. (2021) Why Do You Trust Siri?: The Factors Affecting Trustworthiness of Intelligent Personal Assistant. Proceedings of the Association for Information Science and Technology 58:1, pages 366-379.
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