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Journal of Marketing Theory and Practice Volume 31, 2023 - Issue 3
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Research Article

Understanding special requests as drivers of customer citizenship behaviors: the mediating role of gratitude and satisfaction

Teresa Fernandesa Cef.up, School of Economics and Management, University of Porto, Porto, PortugalCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-5753-2188
ORCID Icon &
Beatriz Cruzeirob School of Economics and Management, University of Porto, Porto, Portugal
Pages 368-382 | Published online: 12 Apr 2022

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Read on this site (1)

Dung Minh Nguyen & Yen-Ting Helena Chiu. (2023) Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan. Journal of Hospitality Marketing & Management 32:4, pages 477-504.
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Articles from other publishers (1)

Teresa Fernandes & Manuel Aires de Matos. (2023) Towards a better understanding of volunteer engagement: self-determined motivations, self-expression needs and co-creation outcomes. Journal of Service Theory and Practice 33:7, pages 1-27.
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