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Review

Review of Artificial Neural Networks and Structural Equation Modeling Marketing and Consumer Research Applications.

Edited by Alhamzah Alnoor, Khaw Khai Wah, and Azizul Hassan. Singapore: Springer, (2022). ix + 341 pp. $160.45 (Hardback), ISBN: 9789811965081. $125.90 (eBook), ISBN: 9789811965098.

Pages 686-689 | Received 15 Feb 2023, Accepted 19 Feb 2023, Published online: 31 Mar 2023

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