Advanced search
Publication Cover
The Communication Review Volume 2, 1997 - Issue 3
Submit an article Journal homepage
311
Views
15
CrossRef citations to date
0
Altmetric
Original Articles

Commercial ethnicity: Language, class and race in the marketing of the hispanic audience

América Rodriguez Department of Radio‐TV‐Film, University of Texas, Austin, Austin, TX, 78712, USA
Pages 283-309 | Published online: 18 May 2009

Citations (15)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (5)

Jesús Ayala. (2023) Oakland’s Mayan Diaspora Overcomes Language Barriers and Finds Refuge in Radio B’alam. Journal of Radio & Audio Media 30:1, pages 139-164.
Read now
Adam J. Mathews & Matthew T. Patton. (2016) Exploring place marketing by American microbreweries: neolocal expressions of ethnicity and race. Journal of Cultural Geography 33:3, pages 275-309.
Read now
Matthew Hale, Tricia Olsen & Erika Franklin Fowler. (2009) A Matter of Language or Culture: Coverage of the 2004 U.S. Elections on Spanish- and English-Language Television. Mass Communication and Society 12:1, pages 26-51.
Read now
VICKI MAYER. (2004) Please Pass the Pan: Retheorizing the Map of Panlatinidad in Communication Research. The Communication Review 7:2, pages 113-124.
Read now
America Rodriguez. (1997) Creating an audience and remapping a nation: A brief history of US Spanish language broadcasting 1930–1980. Quarterly Review of Film and Video 16:3-4, pages 357-374.
Read now

Articles from other publishers (10)

G. Cristina Mora. (2014) Cross-Field Effects and Ethnic Classification. American Sociological Review 79:2, pages 183-210.
Crossref
Nicholas Limerick. (2012) Recontextualizing ideologies about social difference in New York Spanish-language newspaper advertising. Language & Communication 32:4, pages 312-328.
Crossref
Esteban del Río. (2012) Accentuate the Positive. Journal of Communication Inquiry 36:3, pages 179-201.
Crossref
G Cristina Mora. (2011) Regulating immigrant media and instituting ethnic boundaries – The FCC and Spanish-language television: 1960–1990. Latino Studies 9:2-3, pages 242-262.
Crossref
Chad Thomas Beck. (2010) Azteca America’s performance of Mexicanness in the pan-Hispanic television market. International Journal of Cultural Studies 13:3, pages 271-289.
Crossref
John Sinclair. (2009) Minorities, media, marketing and marginalization. Global Media and Communication 5:2, pages 177-196.
Crossref
Erika Franklin Fowler, Matthew Hale & Tricia D. Olsen. (2009) Spanish- and English-language Local Television Coverage of Politics and the Tendency to Cater to Latino Audiences. The International Journal of Press/Politics 14:2, pages 232-256.
Crossref
Esteban del Rio. (2006) Chapter 9: The Latina/o Problematic: Categories and Questions in Media Communication Research. Communication Yearbook 30:1, pages 387-429.
Crossref
John L. Sullivan. (2005) Modelling the audience marketplace. International Journal of Media & Cultural Politics 1:1, pages 153-156.
Crossref
John Sinclair. (2016) “The Hollywood of Latin America”. Television & New Media 4:3, pages 211-229.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.