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Journal of Health Communication
International Perspectives
Volume 15, 2010 - Issue 5
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ARTICLES

A New Audience Segmentation Tool for African Americans: The Black Identity Classification Scale

Rachel E. Davis Department of Environmental Health Sciences, University of Michigan School of Public Health, Ann Arbor, Michigan, USACorrespondence[email protected]
,
Gwen Alexander Henry Ford Hospital, Detroit, Michigan, USA
,
Josephine Calvi Kaiser Permanente of Georgia, Atlanta, Georgia, USA
,
Cheryl Wiese Group Health, Center for Health Studies, Seattle, Washington, USA
,
Sarah Greene Group Health, Center for Health Studies, Seattle, Washington, USA
,
Mike Nowak Center for Health Communications Research, University of Michigan, Ann Arbor, Michigan, USA
,
William E. Cross Jr. Program in Psychology/Social Personality and Urban Education, The Graduate Center of the City University of New York, New York, New York, USA
&
Ken Resnicow Department of Health Behavior and Health Education, University of Michigan School of Public Health, Ann Arbor, Michigan, USA
 show all
Pages 532-554 | Published online: 29 Jul 2010

Citations (13)

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Read on this site (4)

Roger C. Aden & Anna V. Wilhelm. (2023) Identity disruption and the observing-narrating self in Stanley Hayami’s internment diary. Atlantic Journal of Communication 31:2, pages 152-167.
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Derek M. Griffith, Emily Cornish Jaeger, Andrea R. Semlow, Jennifer M. Ellison, Erin M. Bergner & Elizabeth C. Stewart. (2022) Individually Tailoring Messages to Promote African American Men’s Health. Health Communication 37:9, pages 1147-1156.
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Meriam M. Janssen, Jolanda J. P. Mathijssen, Marja J. H. van Bon-Martens, Hans A. M. van Oers & Henk F. L. Garretsen. (2015) Adolescent audience segmentation on alcohol attitudes: a further exploration. Journal of Substance Use 20:5, pages 301-309.
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ThomasF. Gordon, Sarah Bauerle Bass, SherylB. Ruzek, Caitlin Wolak, MichaelJ. Rovito, DominiqueG. Ruggieri, Stephanie Ward, Anuradha Paranjape & Judith Greener. (2014) Developing a Typology of African Americans With Limited Literacy Based on Preventive Health Practice Orientation: Implications for Colorectal Cancer Screening Strategies. Journal of Health Communication 19:11, pages 1259-1277.
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Articles from other publishers (9)

Maria Nolan, Joseph J. C. Waring, Bishop Noble, David Bradley, Oluwakemi Olurotimi, Jack Fronheiser, Munjireen Sifat, Laili Kharazi Boozary, Julia McQuoid, Darla E. Kendzor & Adam C. Alexander. (2023) The Association of Cultural Identification with Obesity among African Americans. Journal of Racial and Ethnic Health Disparities.
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Ken Resnicow, Minal R. Patel, Molly Green, Alyssa Smith, Elizabeth Bacon, Stefanie Goodell, Madiha Tariq, Asraa Alhawli, Nadia Syed, M. Lee Van Horn & Matthew Stiffler. (2020) Development of an Ethnic Identity Measure for Americans of Middle Eastern and North African Descent: Initial Psychometric Properties, Sociodemographic, and Health Correlates. Journal of Racial and Ethnic Health Disparities 8:4, pages 1067-1078.
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Derek M. Griffith & Emily C. Jaeger. 2020. Cancer Health Equity Research. Cancer Health Equity Research 189 217 .
Todd Lucas, Mark Manning, Lenwood W. HaymanJr.Jr. & James Blessman. (2018) Targeting and tailoring message-framing: the moderating effect of racial identity on receptivity to colorectal cancer screening among African–Americans. Journal of Behavioral Medicine 41:6, pages 747-756.
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Pu-Lin Zhang & Shyang-Yuh Wang. (2018) Research on the Strategy of Network News in the Perspective of Health Communication. Research on the Strategy of Network News in the Perspective of Health Communication.
Monica Webb Hooper, Ramona Larry, Kolawole Okuyemi, Ken Resnicow, Noella A Dietz, Robert G Robinson & Michael H Antoni. (2013) Culturally specific versus standard group cognitive behavioral therapy for smoking cessation among African Americans: an RCT protocol. BMC Psychology 1:1.
Crossref
Rachel E. Davis, Cleopatra H. Caldwell, Mick P. Couper, Nancy K. Janz, Gwen L. Alexander, Sarah M. Greene, Nanhua Zhang & Ken Resnicow. (2012) Ethnic Identity, Questionnaire Content, and the Dilemma of Race Matching in Surveys of African Americans by African American Interviewers. Field Methods 25:2, pages 142-161.
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Ann M. AndrewsNanhua ZhangJohn C. MageeRemonia ChapmanAisha T. LangfordKen Resnicow. (2012) Increasing Donor Designation through Black Churches: Results of a Randomized Trial. Progress in Transplantation 22:2, pages 161-167.
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Ken Resnicow, Ann M. Andrews, Nanhua Zhang, Remonia Chapman, Denise K. Beach, Aisha T. Langford, Nancy Goodwin & John C. Magee. (2011) Development of a Scale to Measure African American Attitudes toward Organ Donation. Journal of Health Psychology 17:3, pages 389-398.
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