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Journal of Health Communication
International Perspectives
Volume 16, 2011 - Issue 3
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ARTICLES

Avoiding a Knowledge Gap in a Multiethnic Statewide Social Marketing Campaign: Is Cultural Tailoring Sufficient?

O. Vanessa Buchthal Office of Public Health Studies, John A. Burns School of Medicine, Honolulu, Hawaii, USACorrespondence[email protected]
,
Amy L. Doff Office of Public Health Studies, John A. Burns School of Medicine, Honolulu, Hawaii, USA
,
Laura A. Hsu Office of Public Health Studies, John A. Burns School of Medicine, Honolulu, Hawaii, USA
,
Alice Silbanuz Office of Public Health Studies, John A. Burns School of Medicine, Honolulu, Hawaii, USA
,
Katie M. Heinrich Office of Public Health Studies, John A. Burns School of Medicine, Honolulu, Hawaii, USA
&
Jay E. Maddock Office of Public Health Studies, John A. Burns School of Medicine, Honolulu, Hawaii, USA
Pages 314-327 | Published online: 04 Feb 2011

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Annette L. Graham, Joanne Brooker, Penelope Hasking, David Clarke & Graham Meadows. (2019) Receipt and Perceived Helpfulness of Mental Illness Information: Findings from the Australian National Survey of Mental Health and Wellbeing. Health Communication 34:1, pages 39-45.
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Articles from other publishers (17)

Ingrid M Cordon, Celeste Doerr & Lauren Whetstone. (2023) California’s Supplemental Nutrition Assistance Program-Education (SNAP-Ed) Be Better social marketing campaign: mothers’ fruit and vegetable consumption and facilitation of children’s healthy behaviours . Public Health Nutrition, pages 1-12.
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Adrian Bauman, Nicola McNeil, Matthew Nicholson, Paul O’Halloran, Emma Seal, Erica Randle & Arthur Stukas. (2023) Impact of the first year of the “This Girl Can” physical activity and sport mass media campaign in Australia. BMC Public Health 23:1.
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Iccha Basnyat, Nadine Bol & Marleah DeanMelissa J. Vilaro & Kendra P. Auguste. 2022. The International Encyclopedia of Health Communication. The International Encyclopedia of Health Communication 1 6 .
Marina B. Pinheiro, Kirsten Howard, Cathie Sherrington, Adrian Bauman, Nathalia Costa, Ben J. Smith, William Bellew, Ding Ding, Anne Tiedemann, Belinda Wang, Andreia C Santos, Fiona Bull, Juana Willumsen, Bruna S. Albuquerque, Frances Rom Lunar, Vishwesh Bapat & Sarah K. Norris. (2022) Economic evaluation of physical activity mass media campaigns across the globe: a systematic review. International Journal of Behavioral Nutrition and Physical Activity 19:1.
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Giovanni Iolascon, Francesca Gimigliano, Gioconda Di Pietro, Antimo Moretti, Marco Paoletta, Matteo Rivezzi, Alessandro Distante & Prisco Piscitelli. (2021) Personalized paths for physical activity: developing a person-centered quantitative function to determine a customized amount of exercise and enhancing individual commitment. BMC Sports Science, Medicine and Rehabilitation 13:1.
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Belinda M. Reininger, Lisa A. Mitchell-Bennett, MinJae Lee, Paul G. Yeh, Amanda C. Davé, Soo Kyung Park, Tianlin Xu & Alma G. Ochoa-Del Toro. (2021) Scaling a Community-Wide Campaign Intervention to Manage Hypertension and Weight Loss. Frontiers in Medicine 8.
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V. Dao Truong, X. Dam Dong, Stephen Graham Saunders, Quynh Pham, Hanh Nguyen & Ngoc Anh Tran. (2021) Measuring, evaluating, and documenting social marketing impact. Journal of Social Marketing 11:3, pages 259-277.
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Joy Agner, Catherine M. Pirkle, Lola Irvin, Jay E. Maddock, Opal Vanessa Buchthal, Jessica Yamauchi, Ranjani Starr & Tetine Sentell. (2020) The Healthy Hawai‘i Initiative: insights from two decades of building a culture of health in a multicultural state. BMC Public Health 20:1.
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G Wolff, DC Nelson-Hurwitz & OV Buchthal. (2020) Identifying and assessing factors affecting farmers’ markets Electronic Benefit Transfer sales in Hawai‘i. Public Health Nutrition 23:9, pages 1618-1628.
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Robert John, Karla Jaye Finnell, Meredith S. Scott-Kaliki & Stephanie M. DeBerry. (2019) A Case Study of Two Successful Social Marketing Interventions to Promote 1% Low-Fat Milk Consumption. Social Marketing Quarterly 25:2, pages 137-159.
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Margaret M Thomas, Philayrath Phongsavan, Bronwyn McGill, Blythe J O’Hara & Adrian E Bauman. (2018) A review of the impact of physical activity mass media campaigns on low compared to high socioeconomic groups. Health Education Research 33:5, pages 429-446.
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Dilşad ÇOKNAZ, Meftune ÖZBAKIR UMUT & Meltem NURTANIŞ VELİOĞLU. (2016) Sosyal Pazarlamada Hazır Kitleyi Bulmak ve Haritalamak: Baby Boomers’larda Fiziksel Aktiviteye Yönelik Araştırma. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi.
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Annette L. Graham, Penelope Hasking, David Clarke & Graham Meadows. (2015) How People with Depression Receive and Perceive Mental Illness Information: Findings from the Australian National Survey of Mental Health and Wellbeing. Community Mental Health Journal 51:8, pages 994-1001.
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Julia E Carins & Sharyn R Rundle-Thiele. (2013) Eating for the better: a social marketing review (2000–2012). Public Health Nutrition 17:7, pages 1628-1639.
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Carol O’Neil & Theresa Nicklas. 2013. Lifestyle Medicine, Second Edition. Lifestyle Medicine, Second Edition 35 47 .
Sandra M. CoulonDawn K. WilsonSarah GriffinSara M. St. GeorgeKassandra A. AliaNevelyn N. TrumpeterAbraham K. WandersmanMelinda ForthoferShamika RobinsonBarney Gadson. (2012) Formative Process Evaluation for Implementing a Social Marketing Intervention to Increase Walking Among African Americans in the Positive Action for Today’s Health Trial. American Journal of Public Health 102:12, pages 2315-2321.
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J. E. Leavy, F. C. Bull, M. Rosenberg & A. Bauman. (2011) Physical activity mass media campaigns and their evaluation: a systematic review of the literature 2003-2010. Health Education Research 26:6, pages 1060-1085.
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