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ARTICLES

The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements

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Pages 54-75 | Published online: 17 Oct 2011

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Donald W. Helme, Lisanne F.M. Grant, Bobi Ivanov & Stephanie K. Van Stee. (2021) Dimensions and validation of the print perceived message sensation value scale (PPMSV). The Social Science Journal 58:4, pages 514-531.
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Joe Phua, S. Venus Jin & Jihoon (Jay) Kim. (2020) The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism. Journal of Marketing Communications 26:8, pages 813-835.
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Komal Nagar. (2020) An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour. Journal of Food Products Marketing 26:7, pages 499-520.
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Andrew C. Pickett & Natasha T. Brison. (2019) Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising 38:8, pages 1098-1115.
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Charee M. Thompson, Hengjun Lin & Sarah Parsloe. (2018) Misrepresenting Health Conditions Through Fabrication and Exaggeration: An Adaptation and Replication of the False Alarm Effect. Health Communication 33:5, pages 562-575.
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Martine Lewi, Patrick De Pelsmacker & Veroline Cauberghe. (2018) Women's information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context. Journal of Communication in Healthcare 11:2, pages 114-127.
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Articles from other publishers (21)

Ting Yang, Chi Man Tam & Ivan Ka Wai Lai. (2023) Is it a disaster once the celebrity endorser for a tourist destination is involved in a controversial scandal? Testing the concept of image‐to‐image influence. International Journal of Tourism Research.
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Amelia Manuti, Viviana Martiradonna, Umberto Panniello & Michele Gorgoglione. (2023) To be or not to be confident in medicine: that's the question! An explorative study on consumer information inferences toward food supplements consumption. British Food Journal 125:8, pages 2931-2948.
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Afred Suci, Hui Chih Wang & Her Sen Doong. (2022) Parent‐like spokesperson for campaigning an anti‐plastic straw movement to young adults: Is it effective? . Asian Journal of Social Psychology 26:2, pages 167-186.
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Adel A. Al-Wugayan. (2022) Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities. International Review on Public and Nonprofit Marketing 20:2, pages 369-391.
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Chiung-Wen Hsu. (2023) Who and what messages are more suitable for health ads: the combined influence of endorsers and message framing on visual attention and ad effectiveness. Aslib Journal of Information Management.
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S. Bryn Austin, Ariel L. Beccia, Amanda Raffoul, Destiny A. Jackson, Vishnudas Sarda, Jaime E. Hart, Jorge E. Chavarro & Janet Rich-Edwards. (2023) Financial precarity, food insecurity, and psychological distress prospectively linked with use of potentially dangerous dietary supplements during the pandemic in the US. Frontiers in Public Health 11.
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Shaheen Mansori & Chin Jing Huey. 2023. Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy. Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy 287 293 .
Kosuke Motoki, Asumi Yamada & Charles Spence. (2022) Color‐nutrient associations: Implications for product design of dietary supplements. Journal of Sensory Studies 37:5.
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Sadaf Damirchi, Emrah Öney & Seyed Arash Sahranavard. 2022. New Dynamics in Banking and Finance. New Dynamics in Banking and Finance 45 72 .
Alexander Campbell, Julia Carins, Sharyn Rundle-Thiele, Sameer Deshpande & Bradley Baker. (2021) Motivators of Indiscriminate and Unsafe Supplement Use among Young Australians. International Journal of Environmental Research and Public Health 18:19, pages 9974.
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John A. Batsis, John W. Apolzan, Pamela J. Bagley, Heather B. Blunt, Vidita Divan, Sonia Gill, Angela Golden, Shalini Gundumraj, Steven B. Heymsfield, Scott Kahan, Katherine Kopatsis, Ava Port, Elizabeth Prout Parks, Clifford A. Reilly, Domenica Rubino, Katherine H. Saunders, Ryan Shean, Luai Tabaza, Abishek Stanley, Beverly G. Tchang, Shivani Gundumraj & Srividya Kidambi. (2021) A Systematic Review of Dietary Supplements and Alternative Therapies for Weight Loss. Obesity 29:7, pages 1102-1113.
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Suk Min Pang, Booi Chen Tan & Teck Chai Lau. (2021) Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory. Sustainability 13:9, pages 5218.
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Clara Muela-Molina, Salvador Perelló-Oliver & Ana García-Arranz. (2020) Endorsers’ presence in regulation and endorsements in dietary supplements’ advertising on Spanish radio. Health Policy 124:8, pages 902-908.
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Ioannis Kareklas, Darrel D. Muehling & Skyler King. (2019) The effect of color and self-view priming in persuasive communications. Journal of Business Research 98, pages 33-49.
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Carla Lynn Kuesten. 2019. Context. Context 341 364 .
Devon S. Johnson, Breagin K. Riley & Shintaro Sato. (2017) The adverse effect of doctors’ skepticism toward prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing 11:3, pages 222-234.
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이승조. (2017) 국제구호 캠페인의 전달에서 보상 유형과 이타적 성향(공감적 관심)이 만족감, 저항, 태도에 미치는 영향. Korean Journal of Journalism & Communication Studies 61:2, pages 251-276.
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Johannes Knoll & Jörg Matthes. (2016) The effectiveness of celebrity endorsements: a meta-analysis. Journal of the Academy of Marketing Science 45:1, pages 55-75.
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Walter Wymer & Tanya Drollinger. (2014) Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 26:6, pages 2694-2717.
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Nor Azila Mohd Noor, Sheau-Fen Yap, Kok-Hong Liew & Edwin Rajah. (2014) Consumer attitudes toward dietary supplements consumption. International Journal of Pharmaceutical and Healthcare Marketing 8:1, pages 6-26.
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Wann-Yih Wu, Chia-Ling Lee, Chen-Su Fu & Hong-Chun Wang. (2013) How can online store layout design and atmosphere influence consumer shopping intention on a website?. International Journal of Retail & Distribution Management 42:1, pages 4-24.
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