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Journal of Health Communication
International Perspectives
Volume 17, 2012 - Issue 5
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ARTICLES

Role of Transportation in the Persuasion Process: Cognitive and Affective Responses to Antidrug Narratives

Smita C. Banerjee Department of Psychiatry and Behavioral Sciences, Memorial Sloan-Kettering Cancer Center, New York, New York, USACorrespondence[email protected]
&
Kathryn Greene Department of Communication, Rutgers University, New Brunswick, New Jersey, USA
Pages 564-581 | Published online: 04 Apr 2012

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