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Original Articles

Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods

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Pages 1068-1080 | Published online: 31 May 2012

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Yi. Liao, Dallin R. Adams, Helen M. Lillie & Jakob D. Jensen. (2023) People Wear Masks when they Ski: Comparing Congruent and Incongruent Behavioral Context Appeals. Journal of Health Communication 28:11, pages 728-738.
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Katherine Baxter, Barbara Czarnecka, Bruno Schivinski & Maria Rita Massaro. (2022) Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK. PLOS ONE 17:10, pages e0273927.
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Jessica Packer, Simon J. Russell, Katie McLaren, Gabriela Siovolgyi, Claire Stansfield, Russell M. Viner & Helen Croker. (2022) The impact on dietary outcomes of licensed and brand equity characters in marketing unhealthy foods to children: A systematic review and meta‐analysis. Obesity Reviews 23:7.
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Gastón Ares, Ana Laura Velázquez, Leticia Vidal, María Rosa Curutchet & Paula Varela. (2022) The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond. Food Quality and Preference 95, pages 104366.
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L.R. Sipple, A.N. Schiano, D.C. Cadwallader & M.A. Drake. (2021) Child preferences and perceptions of fluid milk in school meal programs. Journal of Dairy Science 104:5, pages 5303-5318.
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Valerie Hémar-Nicolas, Hanum Putri Hapsari, Stephanie Angka & Annemarie Olsen. (2021) How cartoon characters and claims influence children’s attitude towards a snack vegetable – An explorative cross-cultural comparison between Indonesia and Denmark. Food Quality and Preference 87, pages 104031.
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Rebecca K Hodder, Kate M O'Brien, Flora Tzelepis, Rebecca J Wyse & Luke Wolfenden. (2020) Interventions for increasing fruit and vegetable consumption in children aged five years and under. Cochrane Database of Systematic Reviews 2022:6.
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Crystal R. Smit, Laura Buijs, Thabo J. van Woudenberg, Kirsten E. Bevelander & Moniek Buijzen. (2020) The Impact of Social Media Influencers on Children’s Dietary Behaviors. Frontiers in Psychology 10.
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Allison Karpyn, Ginnie Sawyer-Morris, Sara Grajeda, Katherine Tilley & Henry Wolgast. (2020) Impact of Animal Characters at a Zoo Concession Stand on Healthy Food Sales. Journal of Nutrition Education and Behavior 52:1, pages 80-86.
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Marijke De Veirman, Liselot Hudders & Michelle R. Nelson. (2019) What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research. Frontiers in Psychology 10.
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Frans Folkvord. (2019) Systematically testing the effects of promotion techniques on children’s fruit and vegetables intake on the long term: a protocol study of a multicenter randomized controlled trial. BMC Public Health 19:1.
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Rebecca K Hodder, Kate M O'Brien, Fiona G Stacey, Flora Tzelepis, Rebecca J Wyse, Kate M Bartlem, Rachel Sutherland, Erica L James, Courtney Barnes & Luke Wolfenden. (2019) Interventions for increasing fruit and vegetable consumption in children aged five years and under. Cochrane Database of Systematic Reviews.
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Maria Lagomarsino & L. Suzanne Suggs. (2018) Choosing Imagery in Advertising Healthy Food to Children. Journal of Advertising Research 58:4, pages 487-498.
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Jessica Taylor Piotrowski & Laurian Meester. (2018) Can apps support creativity in middle childhood?. Computers in Human Behavior 85, pages 23-33.
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Benedikt Schnurr. (2018) What’s best for whom? The effect of product gender depends on positioning. European Journal of Marketing 52:1/2, pages 367-391.
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Rebecca K Hodder, Fiona G Stacey, Kate M O'Brien, Rebecca J Wyse, Tara Clinton-McHarg, Flora Tzelepis, Erica L James, Kate M Bartlem, Nicole K Nathan, Rachel Sutherland, Emma Robson, Sze Lin Yoong & Luke Wolfenden. (2018) Interventions for increasing fruit and vegetable consumption in children aged five years and under. Cochrane Database of Systematic Reviews.
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Shalom Levy & Yaniv Gvili. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX 329 342 .
Alejandra Arrúa, María Rosa Curutchet, Natalia Rey, Patricia Barreto, Nadya Golovchenko, Andrea Sellanes, Guillermo Velazco, Medy Winokur, Ana Giménez & Gastón Ares. (2017) Impact of front-of-pack nutrition information and label design on children's choice of two snack foods: Comparison of warnings and the traffic-light system. Appetite 116, pages 139-146.
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Lauren Sophie McGale, Jason Christian Grovenor Halford, Joanne Alison Harrold & Emma Jane Boyland. (2016) The Influence of Brand Equity Characters on Children's Food Preferences and Choices. The Journal of Pediatrics 177, pages 33-38.
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Gastón Ares, Alejandra Arrúa, Lucía Antúnez, Leticia Vidal, Leandro Machín, Joseline Martínez, María Rosa Curutchet & Ana Giménez. (2016) Influence of label design on children’s perception of two snack foods: Comparison of rating and choice-based conjoint analysis. Food Quality and Preference 53, pages 1-8.
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Eiskje R. Clason & Denise Meijer. (2016) “Eat Your Greens”. Social Marketing Quarterly 22:2, pages 119-137.
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Barrie GunterBarrie Gunter. 2016. Food Advertising. Food Advertising 147 187 .
Valérie Hemar-Nicolas, Mathilde Gollety, Coralie Damay & Pascale Ezan. (2015) “What brand do you eat?” The influence of food brands within children’s peer groups. Young Consumers 16:3, pages 316-331.
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V. I. Kraak & M. Story. (2014) Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs. Obesity Reviews 16:2, pages 107-126.
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Simone M. de Droog, Moniek Buijzen & Patti M. Valkenburg. (2014) Enhancing children’s vegetable consumption using vegetable-promoting picture books. The impact of interactive shared reading and character–product congruence. Appetite 73, pages 73-80.
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