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Journal of Health Communication
International Perspectives
Volume 17, 2012 - Issue 9
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Original Articles

Non Castigat Ridendo Mores: Evaluating the Effectiveness of Humor Appeal in Printed Advertisements for HIV/AIDS Prevention in Italy

Isabella Soscia Marketing Department, SKEMA Business School, Sophia Antipolis, France
,
Alex Turrini Public Policy and Management Department, SDA Bocconi School of Management, Milan, ItalyCorrespondence[email protected]
&
Emilio Tanzi Public Policy and Management Department, SDA Bocconi School of Management, Milan, Italy
Pages 1011-1027 | Published online: 13 Jun 2012

Citations (12)

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Read on this site (3)

Evgeniia Belobrovkina & Shelly Rodgers. (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory. Journal of Current Issues & Research in Advertising 44:4, pages 497-516.
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Soo Jung Hong & Bernadette Yan Fen Low. (2023) Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness. Health Communication 0:0, pages 1-13.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Articles from other publishers (9)

Machi Suka & Takashi Shimazaki. (2023) Effectiveness of using humor appeal in health promotion materials: evidence from an experimental study in Japan. Archives of Public Health 81:1.
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Valentina Nicolini & Fabio Cassia. (2021) Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements. Asia-Pacific Journal of Business Administration 14:2, pages 166-184.
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Geah Pressgrove, Robert McKeever & Erik Collins. (2021) Effectiveness of persuasive frames in advocacy videos. Public Relations Review 47:4, pages 102060.
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Nick Carcioppolo, Aurora Occa & Elena V. Chudnovskaya. (2020) When is it OK to Joke? Adding humor to fear-based colonoscopy screening messages may increase compliance. HUMOR 33:4, pages 581-602.
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Jessica Mayer, Nadia Zainuddin, Rebekah Russell-Bennett & Rory Francis Mulcahy. (2019) Scaring the bras off women. Journal of Service Theory and Practice 29:3, pages 233-257.
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Andinet Worku Gebreselassie & Roger Bougie. (2019) Increasing the effectiveness of advertisements targeting social issues in least developed countries. Journal of Social Marketing 9:2, pages 225-251.
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Katrina L. Pariera. (2017) The influence of humor and amusement on mother-adolescent sexual communication. HUMOR 30:3.
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Rafael Ballester-Arnal, María Dolores Gil-Llario, Cristina Giménez-García & Setch C. Kalichman. (2014) What Works Well in HIV Prevention Among Spanish Young People? An Analysis of Differential Effectiveness Among Six Intervention Techniques. AIDS and Behavior 19:7, pages 1157-1169.
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Beatriz Casais & João F. Proença. 2015. Advances in Advertising Research (Vol. V). Advances in Advertising Research (Vol. V) 15 27 .

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