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ARTICLES

Analyzing Health Organizations' Use of Twitter for Promoting Health Literacy

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Pages 410-425 | Published online: 07 Jan 2013

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Myoung-Gi Chon & Hyojung Park. (2017) One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention. Health Marketing Quarterly 34:3, pages 202-216.
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Joseph Schwartz & Josh Grimm. (2017) PrEP on Twitter: Information, Barriers, and Stigma. Health Communication 32:4, pages 509-516.
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Pratiti Diddi & Lisa K. Lundy. (2017) Organizational Twitter Use: Content Analysis of Tweets during Breast Cancer Awareness Month. Journal of Health Communication 22:3, pages 243-253.
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Eulàlia P. Abril, Glen Szczypka & Sherry L. Emery. (2017) LMFAO! Humor as a Response to Fear: Decomposing Fear Control within the Extended Parallel Process Model. Journal of Broadcasting & Electronic Media 61:1, pages 126-143.
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Jordan M. Alpert & Frances E. Womble. (2016) Just What the Doctor Tweeted: Physicians’ Challenges and Rewards of Using Twitter. Health Communication 31:7, pages 824-832.
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Hyojung Park, Bryan H. Reber & Myoung-Gi Chon. (2016) Tweeting as Health Communication: Health Organizations’ Use of Twitter for Health Promotion and Public Engagement. Journal of Health Communication 21:2, pages 188-198.
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Jiyeon So, Abby Prestin, Lyndon Lee, Yafei Wang, John Yen & Wen-Ying Sylvia Chou. (2016) What Do People Like to “Share” About Obesity? A Content Analysis of Frequent Retweets About Obesity on Twitter. Health Communication 31:2, pages 193-206.
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Suzan Burton, Ann Dadich & Alena Soboleva. (2013) Competing Voices: Marketing and Counter-Marketing Alcohol on Twitter. Journal of Nonprofit & Public Sector Marketing 25:2, pages 186-209.
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Chuqing Dong & Yafei Zhang. (2019) NPOs’ Voice in CSR Partnership: An Exploratory Study Using Topic Modeling. International Journal of Business Communication, pages 232948841881913.
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Jo En Yap, Nives Zubcevic-Basic, Lester W Johnson & Michaela A Lodewyckx. (2019) Mental health message appeals and audience engagement: Evidence from Australia. Health Promotion International 34:1, pages 28-37.
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J Zhou, F Liu & H Zhou. (2018) Understanding health food messages on Twitter for health literacy promotion. Perspectives in Public Health 138:3, pages 173-179.
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Kathleen McNutt & Amy Zarzeczny. (2017) Leveraging social media in the stem cell sector: exploring Twitter's potential as a vehicle for public information campaigns. Regenerative Medicine 12:7, pages 753-764.
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Emily K. Vraga & Leticia Bode. (2017) Using Expert Sources to Correct Health Misinformation in Social Media. Science Communication 39:5, pages 621-645.
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Jae Eun Chung. (2017) Retweeting in health promotion: Analysis of tweets about Breast Cancer Awareness Month. Computers in Human Behavior 74, pages 112-119.
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