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Journal of Health Communication
International Perspectives
Volume 18, 2013 - Issue 4
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ARTICLES

Effects of Message Framing in Anti–Binge Drinking PSAs: The Moderating Role of Counterfactual Thinking

Tae Hyun Baek Department of Communication Studies, Indiana University-Southeast, New Albany, Indiana, USACorrespondence[email protected]
,
Lijiang Shen Department of Communication Studies, University of Georgia, Athens, Georgia, USA
&
Leonard N. Reid Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA
Pages 442-458 | Published online: 04 Jan 2013

Citations (18)

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Read on this site (5)

Timothy K. F. Fung. (2019) The Role of Counterfactual Thinking in Narrative Persuasion: Its Impact on Patients’ Adherence to Treatment Regimen. Health Communication 34:12, pages 1482-1493.
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Hannah Kang & Moon J. Lee. (2018) Designing Anti-Binge Drinking Prevention Messages: Message Framing vs. Evidence Type. Health Communication 33:12, pages 1494-1502.
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Tae Hyun Baek & Sukki Yoon. (2017) Guilt and Shame: Environmental Message Framing Effects. Journal of Advertising 46:3, pages 440-453.
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Tae Hyun Baek & Karen Whitehill King. (2015) When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit. International Journal of Advertising 34:2, pages 382-401.
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Tae Hyun Baek, Sukki Yoon & Seeun Kim. (2015) When environmental messages should be assertive: examining the moderating role of effort investment. International Journal of Advertising 34:1, pages 135-157.
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Articles from other publishers (13)

Yimin He, Jin Lee, Yueng-hsiang Huang, Xiang Yao & Theodore K. Courtney. (2022) Error Disclosure Climate and Safety Climate Trajectories: the Mediating Role of Counterfactual Sharing. Journal of Business and Psychology 38:4, pages 907-924.
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Young Kim & Myoung-Gi Chon. (2022) Exploring effects of message framing on supportive behaviors toward environmental corporate social responsibility. Corporate Communications: An International Journal 27:4, pages 760-780.
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Ardhys N. De Leon, Robert D. Dvorak, Rachel Smallman, Kianna Arthur & Cianna Piercey. (2021) Using counterfactual thinking theory to change alcohol protective behavioural strategy use intentions. British Journal of Health Psychology 27:1, pages 159-178.
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Adwait Khare, Tilottama G. Chowdhury & Jeremy Morgan. (2021) Maximizers and Satisficers: Can’t choose and Can’t reject. Journal of Business Research 135, pages 731-748.
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Jingjing Ma, Zichuan Mo & David Gal. (2021) The route to improve the effectiveness of negative PSAs. Journal of Business Research 123, pages 669-682.
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F. Unger & M. Steul-Fischer. (2020) The effect of message framing and the presentation of health vs. social consequences on health risk perception. Zeitschrift für die gesamte Versicherungswissenschaft 109:5, pages 399-411.
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Rachel Smallman, Amy Summerville, Ryan J. Walker & Brittney Becker. 2020. The Wiley Encyclopedia of Health Psychology. The Wiley Encyclopedia of Health Psychology 71 80 .
Yimin He, Stephanie C. Payne, Xiang Yao & Rachel Smallman. (2020) Improving workplace safety by thinking about what might have been: A first look at the role of counterfactual thinking. Journal of Safety Research 72, pages 153-164.
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Moon J. Lee & Hannah Kang. (2017) Designing Skin Cancer Prevention Messages: Should We Emphasize Gains or Losses? Message Framing, Risk Type, and Prior Experience. American Journal of Health Promotion 32:4, pages 939-948.
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Rachel Smallman & Amy Summerville. (2018) Counterfactual thought in reasoning and performance. Social and Personality Psychology Compass 12:4, pages e12376.
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Saerom Wang, Ksenia Kirillova & Xinran Lehto. (2017) Reconciling unsatisfying tourism experiences: Message type effectiveness and the role of counterfactual thinking. Tourism Management 60, pages 233-243.
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Silvia Heideker & Martina Steul-Fischer. (2016) Werbeanzeigen von Versicherungsunternehmen zur Aufklärung über Gesundheitsrisiken. Zeitschrift für die gesamte Versicherungswissenschaft 105:5, pages 549-561.
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Tae Hyun Baek & Leonard N. Reid. (2013) The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior. Psychology & Marketing 30:8, pages 635-646.
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