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Journal of Health Communication
International Perspectives
Volume 20, 2015 - Issue 4
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ARTICLES

Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising

Mina LeeDepartment of Advertising, School of Communication, Kookmin University, Seoul, South KoreaCorrespondence[email protected]
,
Karen Whitehill KingDepartment of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA
&
Leonard N. ReidDepartment of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA;Robertson School of Media and Culture, Virginia Commonwealth University, Richmond, Virginia, USA
Pages 431-444 | Published online: 02 Mar 2015

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Ilwoo Ju, Jennifer Ohs, Taehwan Park & Amber Hinsley. (2023) Harnessing an Integrated Health Communication (IHC) Framework for Campaigns: A Case of Prescription Drug Decision Making. Health Communication 38:5, pages 981-992.
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Ilwoo Ju, Taehwan Park & Jennifer Ohs. (2022) Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility. Health Communication 37:13, pages 1694-1703.
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Jiawei Liu, Rosemary J. Avery, Jungyon Janice Kim & Jeff Niederdeppe. (2022) Maintaining a Fair Balance? Narrative and Non-Narrative Strategies in Televised Direct-to-Consumer Advertisements for Prescription Drugs Aired in the United States, 2003–2016. Journal of Health Communication 27:3, pages 183-191.
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Lisa Aufegger, Celine Yanar, Ara Darzi & Colin Bicknell. (2021) The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs. Journal of Pharmaceutical Policy and Practice 14:1.
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Kathryn J. Aikin, Helen W. Sullivan, Jennifer Berktold, Karen L. Stein & Victoria J. Hoverman. (2021) Consumers’ experience with and attitudes toward direct-to-consumer prescription drug promotion: a nationally representative survey. Health Marketing Quarterly 38:1, pages 1-11.
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Ilwoo Ju, Taehwan Park & Jennifer E. Ohs. (2020) Consumer Engagement with Prescription Medicine Decisions: Influences of Health Beliefs and Health Communication Sources. Health Communication 35:2, pages 135-147.
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Joshua Fogel & Anna Zhuk. (2019) Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor’s prescription. Health Marketing Quarterly 36:3, pages 220-235.
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Isabell Koinig, Sandra Diehl & Barbara Mueller. (2018) Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study. International Journal of Advertising 37:5, pages 718-748.
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Ilwoo Ju & Hyunmin Lee. (2017) Dynamics of consumer decision making of over-the-counter drugs: evaluating product comparison claims and moderating role of price consciousness. Journal of Communication in Healthcare 10:2, pages 88-99.
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Jin Seong Park. (2016) Prescription drug advertising and consumer stigma about depression: The moderating role of skepticism toward advertising. Journal of Communication in Healthcare 9:4, pages 298-307.
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Kathryn J. Aikin, Helen W. Sullivan, Amie C. O’Donoghue & Kevin R. Betts. (2016) Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers. Health Marketing Quarterly 33:4, pages 291-306.
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Jisu Huh, Denise E. Delorme & Leonard N. Reid. (2016) A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors. Journal of Health Communication 21:1, pages 109-117.
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Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Mina Lee, Mihyun Kang, Karen Whitehill King & Leonard N. Reid. (2022) The influence of socialization agents on consumer responses to over-the-counter medicine advertising. Research in Social and Administrative Pharmacy 18:9, pages 3622-3630.
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Meehoh Kim, David Suh, Joseph A. Barone, Sun-Young Jung, Wenchen Wu & Dong-Churl Suh. (2022) Health Literacy Level and Comprehension of Prescription and Nonprescription Drug Information. International Journal of Environmental Research and Public Health 19:11, pages 6665.
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Rosemary J. Avery, Jeff Niederdeppe, Matthew D. Eisenberg, Neeraj Sood, Brendan Welch & Jungyon Janice Kim. (2022) Messages in prescription drug advertising for four chronic diseases, 2003–2016: A content analysis. Preventive Medicine 158, pages 107015.
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Bradley E. Karlin & Lisa A. Brenner. (2020) Improving engagement in evidence‐based psychological treatments among Veterans: Direct‐to‐consumer outreach and pretreatment shared decision‐making.. Clinical Psychology: Science and Practice 27:4.
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Joshua Fogel & Rivka Herzog. (2020) Direct-to-Consumer Prescription Medication Advertisements and Use of Different Types of Media. Journal of Electronic Commerce in Organizations 18:4, pages 51-72.
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F. Javier Otamendi & Dolores Lucia Sutil Martín. (2020) The Emotional Effectiveness of Advertisement. Frontiers in Psychology 11.
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Richard G Netemeyer, Dee Warmath, Daniel Fernandes & John G LynchJr.Jr.. (2018) How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being. Journal of Consumer Research 45:1, pages 68-89.
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Ilwoo Ju. (2017) The effects of advertising skepticism in consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 11:4, pages 395-411.
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JungKun Park, Jiseon Ahn & Weon Sang Yoo. (2017) The Effects of Price and Health Consciousness and Satisfaction on the Medical Tourism Experience. Journal of Healthcare Management 62:6, pages 405-417.
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Nicolas Hamelin, Othmane El Moujahid & Park Thaichon. (2017) Emotion and advertising effectiveness: A novel facial expression analysis approach. Journal of Retailing and Consumer Services 36, pages 103-111.
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Jennifer Mongiovi, Grace Clarke Hillyer, Corey H. Basch, Danna Ethan & Rodney Hammond. (2016) Characteristics of medication advertisements found in US women’s fashion magazines. Health Promotion Perspectives 7:1, pages 28-33.
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