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Journal of Health Communication
International Perspectives
Volume 20, 2015 - Issue 5
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Articles

Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel

Ilwoo JuDepartment of Advertising and Public Relations, University of Tennessee–Knoxville, Knoxville, Tennessee, USA
&
Jin Seong ParkDepartment of Mass Communication, Incheon National University, Incheon, South KoreaCorrespondence[email protected]
Pages 546-554 | Published online: 20 Mar 2015

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Kathryn J. Aikin, Vanessa Boudewyns, Kevin R. Betts, Kristen C. Giombi, Ryan S. Paquin, Micaela Brewington & Raahina Malik. (2023) Implied Claims in Drug Advertising: A Review of Recent Literature and Regulatory Actions. Health Communication 0:0, pages 1-14.
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Tao Deng, Daradirek Ekachai & James Pokrywczynski. (2022) Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies. Health Communication 37:5, pages 628-636.
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Emory S. Daniel$suffix/text()$suffix/text(), Elizabeth C. Crawford Jackson & David K. Westerman. (2018) The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel. Journal of Interactive Advertising 18:2, pages 96-109.
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Articles from other publishers (10)

Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Janelle Applequist, Elizabeth A. Hintz, Danielle Quichocho, Sarah Chesser, Dena Price, Sara Sturgess, Matthew Giardino & Henry N. Young. (2021) Information versus influence: An analysis of educational, relational, and identity rewards present in direct-to-consumer prescription drug advertising. Journal of the American Pharmacists Association 61:6, pages 795-803.
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Didem TAVLI & Mehmet Özer DEMİR. (2021) Ambalaj Üzerindeki Sayısal ve Duyusal Bilgi Tercihlerine Göre Makine Öğrenmesi Yaklaşımı ile Tüketicilerin SınıflandırılmasıThe Classification of Consumers Based on the Preferences of the Information Need on the Packaging: The Machine Learning Approach. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi 8:2, pages 337-350.
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Hediye AYDOĞAN. (2021) COVID-19 Pandemisinde YouTube Ads Leaderboard’da Listelenen Türkiye’deki Reklamların Yaratıcı Mesaj StratejileriCreative Message Strategies of Ads in Turkey Listed in YouTube Ads Leaderboard During COVID-19 Pandemic. Erciyes İletişim Dergisi 8:2, pages 727-753.
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A. Mücahid ZENGİN & Güldane ZENGİN. (2020) AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAMALTI PARÇALI MESAJ STRATEJİSİ ÇEMBERİNİN INSTAGRAM’DA YAYINLANAN MARKA GÖNDERİLERİ ÜZERİNE BİR UYGULAMASI. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 8:2, pages 785-804.
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Jennifer Gerard Ball. (2018) Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct-to-Consumer Prescription Drug Advertising. Journal of Consumer Affairs 52:3, pages 623-654.
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Ilwoo Ju. (2017) The effects of advertising skepticism in consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 11:4, pages 395-411.
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Sejin Park, Zienab Shoieb & Ronald E. Taylor. (2016) Message Strategies in Military Recruitment Advertising. Armed Forces & Society 43:3, pages 566-573.
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Ilwoo Ju. (2017) Thinking about fair balance: how prescription drug advertising disclosure prominence works?. International Journal of Pharmaceutical and Healthcare Marketing 11:1, pages 2-15.
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In Jun Shin & Kyu-Hye Lee. (2015) Social curation as an advertising tool - Message strategy of fashion brand images on vertical SNS -. The Research Journal of the Costume Culture 23:3, pages 498-511.
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