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Journal of Health Communication
International Perspectives
Volume 20, 2015 - Issue 10
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ARTICLES

Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign

Wonkyong Beth LeeDAN Management and Organizational Studies, Faculty of Social Sciences, Western University, London, Ontario, CanadaCorrespondence[email protected]
,
Geoffrey T. FongDepartment of Psychology, University of Waterloo, Waterloo, Ontario, Canada
,
Timothy DewhirstDepartment of Marketing and Consumer Studies, University of Guelph, Guelph, Ontario, Canada
,
Ryan D. KennedyDepartment of Health, Behavior, and Society, Johns Hopkins University, Baltimore, Maryland, USA
,
Hua-Hie YongThe Cancer Council of Victoria, Carlton, Victoria, Australia
,
Ron BorlandThe Cancer Council of Victoria, Carlton, Victoria, Australia
,
Rahmat AwangUniversiti Sains Malaysia, Pulau Penang, Malaysia
&
Maizurah OmarUniversiti Sains Malaysia, Pulau Penang, Malaysia
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Pages 1166-1176 | Published online: 09 Jun 2015

Citations (6)

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Read on this site (2)

Vivian C. Sheer. (2023) The State of Norm-Based Antismoking Research: Conceptual Frameworks, Research Designs, and Implications for Interventions. Health Communication 38:2, pages 310-325.
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Sheau Wen Ong. (2021) Smoke knows no boundaries: how Malaysian newspapers frame no-smoking policy. Communication Research and Practice 7:2, pages 189-201.
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Articles from other publishers (4)

Beatriz Casais & Aline Costa Pereira. (2021) The prevalence of emotional and rational tone in social advertising appeals. RAUSP Management Journal 56:3, pages 282-294.
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Sarah J Durkin, Danielle Schoenaker, Emily Brennan, Megan Bayly & Melanie A Wakefield. (2021) Are anti-smoking social norms associated with tobacco control mass media campaigns, tax and policy changes? Findings from an Australian serial cross-sectional population study of smokers. Tobacco Control 30:2, pages 177-184.
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Joanne Dono, Caroline Miller, Kerry Ettridge & Carlene Wilson. (2020) The role of social norms in the relationship between anti-smoking advertising campaigns and smoking cessation: a scoping review. Health Education Research 35:3, pages 179-194.
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Amanda Fallin-Bennett, Kimberly A Parker, Alana Miller, Kristin Ashford & Ellen J Hahn. (2018) Smoking and Tobacco-Free Policies in Women’s Residential Substance Use Disorder Treatment Facilities: A Community-Engaged Approach. Nicotine & Tobacco Research 20:11, pages 1386-1392.
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